RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. What are you trying to accomplish?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

InMobi

SEPTEMBER 6, 2018

Brands want to be where their target audience is, so their agencies must adapt. Any brand agency worth its salt today must be able to provide its clients with a range of advertising options for reaching and targeting mobile users. Fear not, as this is where a demand-side platform (DSP) comes into play.

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

InMobi

FEBRUARY 23, 2021

They are either slots visible on the screen, like a small banner at the bottom, or they are coded to pop up in the user journey, like between levels of a game. This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are integrated into multiple ad exchanges.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

SODP

MAY 30, 2023

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Ads are an integral aspect of online life. How Do Ad Exchanges Make Money?

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

AdvertiseMint

OCTOBER 30, 2023

Introduction to Self-Serve Demand-Side Platform A self-serve DSP, or Demand-Side Platform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. 56% of advertisers use a self-serve demand side platform. billion in 2023 to USD 11.4

Demand Side Platform 40

Demand Side Platform Ad network Ad Exchange Audience 40

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. Agency Partnerships: Understand if unique demand partnerships and/or agency preferential status are part of their supply path optimization (SPO) efforts. In general, full-screen inventory click-through rates (CTRs) are 13x greater than banner CTRs on average.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. The main benefit of a self-serve ad platform for publishers is that their AdOps teams can focus on more important ad campaigns and clients, rather than on every media buyer. An overview of how the header-bidding process works. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. There were 60 billion more programmatic ad requests in Q2 2021 as compared to Q1.

Advertising 52

Advertising Demand Side Platform Banner Retail 52

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. Programmatic Advertising Ecosystem: What is It?

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. So many of our brand partners … used to be 100 percent Instagram,” said Permele Doyle, founder and president of creative agency Billion Dollar Boy.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. The buy side consists of stakeholders buying the ads. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. These include: 1) Display Ads These visual ads appear on websites, mobile apps or other digital platforms. As users browse various websites or apps, it will collect and analyze data in real time.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. Consider this: while banner ads are fairly easy to unobtrusively include in an app, more immersive formats like video ads typically provide greater ad revenue.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. In 2009, the EU amended its 2002 ePrivacy Directive that has since been referred to as the cookie law.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

VideoWeek

MAY 8, 2024

Roku: Partnerships with iSpot and The Trade Desk Smart TV software and hardware maker Roku announced two major deals at its presentation, with demand-side platform The Trade Desk and measurement provider iSpot.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass.

Retail 52

Retail Media Non-Profit Healthcare 52

RevX

MARCH 31, 2022

These mobile ads can include mobile video ads, mobile native ads, mobile banner ads, or any other form of ad that is optimized for mobile displays. One of the essential aspects of mobile programmatic advertising is a DSP or Demand-side platform. How Does Mobile Programmatic Advertising Work?

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Smart-Hub

JANUARY 23, 2023

Example 2: you use the Google Ads platform to display your banner ads. DSP (demand-side platform) is the platform for advertisers that purchases traffic. Cons: Some tools are only available to large agencies or clients (e.g., Let’s look at some simple examples. This is not programmatic.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

AdvertiseMint

JANUARY 24, 2024

Source: saasbpm.com Types of Programmatic Ad Platforms Ready to dive into the high-tech world of programmatic ads? The right platform could transform your ads efforts and ROI. Let’s break down the programmatic platforms into the major types. This platform should be on your radar if you aim to be at the top in 2024.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Display Ads. Adtelligent Out-stream video ad formats.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

JUNE 16, 2023

Top Stories Publicis and Carrefour Launch Retail Media Platform Unlimitail Agency group Publicis and European retail giant Carrefour this week launched Unlimitail, a new retail media business which the two first unveiled six months ago. These latter two units will jointly operate under the banner of Nexxen CTRL.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 So now we’ll take a look at the main platforms, processes and players in the programmatic advertising industry. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Brid.tv

JUNE 26, 2023

Publishers at Aniview can monetize with the most popular video ad formats, including instream, outstream, in-app, and in-banner video ads through the platform’s ad marketplace. Xandr’s platform allows you to be selective about which advertisers you sell inventory to.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 1) Who Do Their Monetization Solutions Prioritize?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Lemonads

NOVEMBER 29, 2020

When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk. SSPs will ultimately be in charge of picking the winning bid and will serve the winning banner ad on the publisher’s site. Programmatic media buying includes the use of DSPs, SSPs, and DMPs.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

MNTN

JANUARY 29, 2025

Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or rich media), while programmatic advertising is the automated method used to buy and place those ads. Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52