Single Grain

JUNE 13, 2023

Influencer Marketing Hub ) In a global study of PR agencies conducted in 2023, 39% of participants indicated they work with up to 10 influencers, while 14% said they worked with more than a thousand. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. The expanded ad offers a large area for advertisers to deliver the intended advertising message.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

JANUARY 22, 2023

The Role of Third-Party Cookies in Programmatic Advertising and AdTech What’s Happening With Third-Party Cookies? Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Basis

NOVEMBER 7, 2023

One under-adopted format: native, which advertisers can use to insert their creative into the feeds of news and other websites. Audio is another underutilized channel amongst political advertisers.

Advertising 95

Advertising Education Audience Cookies 95

Smart-Hub

JANUARY 23, 2023

Example 2: you use the Google Ads platform to display your banner ads. Cons: Some tools are only available to large agencies or clients (e.g., Nearly every type of advertisement you can think of is supported by programmatic platforms. Banner This is an advertising format that can be placed on websites as well as in apps.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

PrograMetrix

JUNE 9, 2021

As of September 2021, the United States Drug Enforcement Agency (DEA) still categorizes cannabis as a Schedule I drug in the same category as LSD (acid), heroin, and ecstasy. Native Advertising. Native ads include a broad range of ad formats and are effective because they blend in with the organic content of a webpage.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Lemonads

NOVEMBER 29, 2020

Native Ads Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Simply put, native advertising is paid content. SSPs will ultimately be in charge of picking the winning bid and will serve the winning banner ad on the publisher’s site.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Smart-Hub

DECEMBER 8, 2023

This will help us better understand the challenge of building an AdTech ecosystem without 3rd party data for publishers and advertisers. Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

JULY 17, 2023

Display ads can include images, videos or interactive elements, often served within banner spaces or alongside content. Here is an example of a programmatic display ad : 2) Native Ads Native ads blend seamlessly with the surrounding content, providing a more organic and non-intrusive user experience.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 02 and 2%, which just goes to show you that consumers will be interested in anything that’s new, even advertising.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. This pillar emphasizes the importance of maintaining user privacy , complying with data regulations, and transparency in data collection and usage.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Lemonads

DECEMBER 17, 2020

Many affiliates, both experienced and newbies, find native advertising a worthy alternative to social and display traffic. When it comes to Native Advertising , all roads lead to MGID with a stable reputation on the market and a sustainable Top Native Advertising Platform Worldwide position. Why Native?

Native Advertising 52

Native Advertising CPC Affiliates Conversion Rate 52