Adweek
FEBRUARY 28, 2024
Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. Dallas-based.
Adweek
JULY 7, 2022
Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.
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Fuel Lines
SEPTEMBER 19, 2018
Agencies talk about the value of content marketing but few are doing it and even fewer do it well. But, where were the ad agencies? Most agencies haven’t learned this lesson. Prospects are highly skeptical of agencies always looking to promote themselves. Can agencies truly benefit from a commitment to content?
Adweek
MAY 13, 2024
It's well known that springing for a celebrity endorsement can do wonders for brand awareness. But beauty brand The Ordinary challenges this advertising truism in an intentionally star-free campaign. Opting for the minimalist route, The Ordinary launched a global out-of-home campaign by agency Uncommon Creative Studio.
Adweek
NOVEMBER 14, 2023
To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads.
Fuel Lines
APRIL 30, 2019
Here are five brands that have added their first CMO. As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. With other personnel hires throughout lower level positions and manager level positions, agency relationships will likely be affected.
Fuel Lines
FEBRUARY 21, 2019
There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. Previously the brand and community EVP at Lululemon, Stump brings additional marketing experience from companies including Nike and Seventh Generation.
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