Agency Brand Awareness Brand Lift 
Digiday
SEPTEMBER 27, 2023
Not to sound confusing, but influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators, Digiday has learned.
Basis
JANUARY 9, 2025
To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JUNE 28, 2024
At my agency, we leverage our proprietary marketing technology platform, All,i to streamline test design, execution and measurement. Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels.
VideoWeek
MAY 13, 2024
Founded in Sweden in 2018, the company works with publishers to track the impact of their ad campaigns – from upper-funnel brand awareness, to mid-funnel brand consideration, and lower-funnel purchase intent. “If there is no attention, that can be no brand lift.
Martech Series
JULY 14, 2022
“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.
Digiday
DECEMBER 8, 2022
Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I
Digiday
FEBRUARY 2, 2023
While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio. At Fitzco advertising agency, an estimated 10-15% of client ad spend is typically dedicated to testing and learning. .
Expert insights. Personalized for you.
90 
Let's personalize your content