Remove Agency Remove Brand Awareness Remove Conversion
article thumbnail

Twitter Makes a Play for Performance Ad Budgets and Indie Agencies

Adweek

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

article thumbnail

Why SEO IS Important for Businesses In 2022

Ad Rants

Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. SEO improves brand awareness and enhances digital visibility. Increases Conversion Rate. Let's start with a better understanding.

SEO 223
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Proven YouTube Lead Generation Tactics From Agency Leaders

Single Grain

While businesses can work with experts on a YouTube strategy , several lead gen techniques can drive conversions on the biggest video platform. Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. Still, investing in YouTube ads is worth it.

Agency 52
article thumbnail

Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram

Digiday

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. Rather than focusing solely on sales – though that’s obviously still the goal – some of those marketers are aiming to use the platforms for more aggressive brand awareness investments.

article thumbnail

‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness

Digiday

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. Viv is not the only brand using TikTok as a marketing tool for educating its consumers. STATS FROM THE STORY.

article thumbnail

Cold Outreach for Agencies: Strategies That Deliver Results

Single Grain

Cold outreach for agencies is one of the most traditional ways to attract more B2B clients. And how can agencies create a cold outreach strategy that aligns with their goals? Measure success with key metrics: Track open rates, response rates, conversions, and booked meetings to refine your strategy. We can help.

Agency 52
article thumbnail

Cookieless Advertising for Automotive Advertisers

Basis

To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran.