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Twitter Makes a Play for Performance Ad Budgets and Indie Agencies

Adweek

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

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Why SEO IS Important for Businesses In 2022

Ad Rants

Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. SEO improves brand awareness and enhances digital visibility. Increases Conversion Rate. Let's start with a better understanding.

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Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram

Digiday

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. Rather than focusing solely on sales – though that’s obviously still the goal – some of those marketers are aiming to use the platforms for more aggressive brand awareness investments.

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‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness

Digiday

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. Viv is not the only brand using TikTok as a marketing tool for educating its consumers. STATS FROM THE STORY.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

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How To Increase Brand Awareness with Facebook

AdvertiseMint

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

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The Power of Visual Storytelling: How Graphics and Video Content Enhance Your Digital Branding

Ad Rants

The Role of a Brand Identity Agency Working with a well-known brand identity agency can be very helpful in creating and using good visual storytelling methods. These agencies focus on making attractive and easy-to-remember brand images.