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drives a satisfactory conversion rate and meets your target CPA, maintain or slightly increase the bid amount for successful keywords. Let’s consider an example of a digital marketing agency that offers website design services. The bidding strategy is best for campaign goals like brandawareness and reach.
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Ideal for : Companies looking to increase brandawareness, drive traffic to your website or lead magnet, share content or promote events to a wide audience on LinkedIn. For the purposes of this tutorial, we’re going to focus on getting more conversions from the landing page for our PPC agency.
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They knew they needed a professional digital marketing agency help to achieve this, so they contacted us. This resulted from switching ThinSlim Foods to a target CPA conversion mode, where they had more control over increasing or decreasing bids. Their goal was to not only enhance brandawareness, but listen to their audience.
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This marketplace is available to everyone from a small business to an agency and offers inventory for display, mobile, Connected TV, and more. Define Clear Campaign Objectives Establish specific goals, whether it’s brandawareness, lead generation, or direct conversions.
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