Martech Series

JUNE 15, 2022

a data, measurement, and analytics software company with a customer base encompassing top brands in all major verticals, advertising agencies and all major TV networks and streamers, today announced the appointment of Raman Sehgal as the company’s first Head of Marketing. EDO, Inc., Tracfone and Patron among its large client base.

Marketing 97

Marketing Brand Awareness Entertainment MarTech 97

Digiday

SEPTEMBER 19, 2022

Axe body spray is dedicating more ad dollars to esports, gaming and entertainment-based marketing channels to attract a bigger share of Gen Z shoppers. Earlier this year, Digiday reported that esports brand partnerships are on the upswing with brands like Garnier Fructis and Honda making investments as the channel gains traction.

Marketing 72

Marketing Entertainment Brand Awareness Audience 72

Single Grain

FEBRUARY 14, 2020

This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted. Another thing to learn from this video is the incredible creativity in using blatant humor and a complete lack of euphemisms for brand storytelling.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October. This year, U.S.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Digiday

DECEMBER 1, 2022

Sam’s Club is hoping that releasing a faux-movie trailer in cinemas will get people’s attention and boost brand awareness this holiday season. The ad has also been shared on the brand’s social media accounts (Twitter, Instagram and Facebook). 18 at 1,700 theaters across the U.S.,

Entertainment 69

Entertainment Brand Awareness Retail Media 69

Digiday

JANUARY 29, 2023

For one, investment execs at media agencies say prime-time linear TV (not including live sports) is most vulnerable to losing dollars to in-cinema ad firms. We’re looking to prove to brands that building brand awareness impacts all aspects of the lower funnel — it changes consideration, and it changes purchase intent,” said Martino. “We’re

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Digiday

JULY 7, 2022

“Hopefully it will capture consumer attention so we can just continue to build awareness of how amazing almonds are to fit into people’s own personal wellness journey,” said Fleischmann. The video spots were a joint effort between both brands along with agencies Sterling Rice Group and Porter Novelli.

Non-Profit 69

Non-Profit Entertainment Audience Communications 69

PubMatic

JANUARY 15, 2024

Within the mobile environment, gaming has arisen as a new form of mass entertainment among generations both young and old. To find out, PubMatic commissioned a study from Milieu Insight that asked brands and agencies in Singapore, Japan and South Korea about their mobile and in-game ad buying preferences, challenges and plans for next year.

Audience 102

Audience Brand Awareness Fashion Entertainment 102

Martech Series

NOVEMBER 8, 2022

The same survey also underlined their top three marketing goals: brand awareness, launching new product offerings, and acquiring new subscribers. Increasing brand awareness with tailored agency-quality materials from the Calix Market Activation Program.

Audience 90

Audience Marketing Brand Awareness Communications 90

Digiday

SEPTEMBER 30, 2022

It’s a move made in hopes to boost brand awareness and stand out in a crowded market as travel reaches pre-pandemic levels. The eight-minute, immersive virtual reality spot featuring dinner with locals, home tours and more was produced with its agency partner Dentsu Creative.

Brand Awareness 69

Brand Awareness Entertainment Agency Marketing 69

Single Grain

MARCH 31, 2022

Therefore, it's a good idea to hire a DeFi marketing agency that has the expertise to drive engagement and sales of your financial products. In this DeFi marketing companies selection guide, you will learn about the top agencies and why they are the best to promote your DeFi products and services. How to Choose a DeFi Marketing Agency.

Agency 52

Agency Marketing Finance Education 52

Digiday

DECEMBER 15, 2022

But the amount of time Gen Z consumers spend on TikTok has increased over the last few years, so the brand has decided to switch up its marketing efforts, ad spend and content strategy to produce its own long-form and short-form creative videos for TikTok.

Brand Awareness 76

Brand Awareness Food Audience Education 76

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

Agency 52

Agency Advertising Retargeting Conversion 52

Digiday

DECEMBER 15, 2022

For Best Use of Social, digital marketing agency Moburst and Redefine Meat were recognized for the brand’s European launch. The company, which creates plant-based meat with proprietary 3D printing technology, partnered with Moburst to generate brand awareness and collect leads with a wide range of ads and organic content.

Advertising 69

Advertising Marketing Native Advertising Impressions 69

Martech

DECEMBER 13, 2023

Define success and set your goals Don’t just start working with a content creator or agency without understanding what you want to accomplish. Don’t be vague and only talk about increasing site visitors or brand awareness. Remember to keep monitoring your campaigns so you can optimize them for better results.

Communications 82

Communications Shipping MarTech Audience 82

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Paid advertising promotes your brand, increasing brand awareness and visibility.

ROI 98

ROI Marketing SEO CPA 98

Digiday

MAY 2, 2023

HARIBO partnered with Barkley and introduced Chewy Games, the world’s first gummi gaming studio, to increase brand awareness and engagement across social media channels, earning them a Best Use of Social nomination. E-commerce agency BORN Group received a nomination for Best Use of Shoppable Content.

Marketing 69

Marketing Entertainment Agency Audience 69

Digiday

JUNE 15, 2022

The ads, which were created with Deloitte Digital, the company’s creative strategy and media agency of record, are shoppable and feature actual LTK posts from creators. And smartly so, according to Jesse Nicely, svp of cultural strategy at Cashmere Agency, who says even the most viral digital stunt can only get a brand so far.

Brand Awareness 69

Brand Awareness Entertainment Media Audience 69

Digiday

NOVEMBER 15, 2022

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. Best Community Management Strategy Wilderness Agency. See the complete list of finalists below.

Advertising 69

Advertising Marketing Fashion Agency 69

Digiday

JUNE 13, 2022

Complex Networks’ ComplexLand was born out of necessity to replace some of the revenue lost when the pandemic shut down the publisher’s largest shopping and entertainment event of the year: ComplexCon. The third iteration of the metaverse event, called ComplexLand 3.0,

Advertising 69

Advertising Brand Awareness Entertainment Audience 69

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Shorts are being watched by 1.5

Audience 69

Audience Entertainment Media Brand Awareness 69

Digiday

APRIL 4, 2023

For the agencies and brands in this year’s Digiday Media Buying & Planning Awards, far and wide, the most critical investments of the past year have been marked by innovative ways to use data and emerging channels to propel advertising campaign success stories.

Media 69

Media Agency Machine Learning Audience 69

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Video content also has exceptional shareability. This makes podcasts very versatile. create a contest!

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

Monetize More

JANUARY 18, 2023

This action could be to make a purchase, build brand awareness, promote an event, etc. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

FEBRUARY 16, 2023

Self-Produced Video Content Self-production refers to producing your own video content as a publisher without the help of external production companies or agencies. Here are some aspects of self-production that may impact the publisher’s choice: Brand Building — Producing original video content can help the publisher build their brand.

Video Ads 52

Video Ads Entertainment Audience Brand Awareness 52

Digiday

DECEMBER 6, 2022

It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If out-stream) over pricier ad products geared toward brand awareness campaigns (ex. Of course, IAB Tech Lab’s guidelines are only that. in-stream).

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

Digiday

MARCH 23, 2023

Other execs said their newsletters won over marketers who have wanted to pull back on brand awareness ads and shift to direct response campaigns. The Ankler, an entertainment-focused, subscription-based newsletter publisher, is “well into the seven figures for sponsorship advertising,” said Janice Min, CEO and editor-in-chief.

Advertising 83

Advertising ROI Media Brand Awareness 83

Smart-Hub

DECEMBER 1, 2021

This trend has put tremendous pressure on advertising agencies and professionals to develop better strategies to get brands and messages out to the right people at the lowest cost possible. Entertainment — Does the content entertain the audience? Here enters programmatic advertising. Set up strong hooks.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

Single Grain

JUNE 19, 2023

This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. Here are some core benefits of Google Ads: 1) Enhances Brand Awareness Google Ads is one of the best ways businesses can increase brand awareness and drive more sales.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Basis

JANUARY 4, 2023

Indeed, some 47% of US agency and ad execs think digital out-of-home (DOOH) is developing the most innovative ad opportunities, behind only social media and mobile. Digital out-of-home is prospering. If you’re looking for innovation, you may want to get up and get out of the house. There’s a new privacy landscape.

Advertising 98

Advertising Pop-Up Retail Real Estate 98

Digital Remedy

JUNE 27, 2023

This is inclusive of spending on transport, accommodation/lodging, meals, and entertainment. Tour and Travel Marketing Strategy FAQs How Does Digital Marketing Technology Help a Travel and Tourism Agency? Discover brand-relevant behaviors, track searches and engagements, and apply limitless look-alike segmentation to boost ROAS.

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

AdvertiseMint

SEPTEMBER 17, 2023

These TikTok ads are ideal for brands looking to make a big impression right from the start. In addition, they are the best option for brand awareness and storytelling. Brand takeover ads. TikTok’s brand takeover ads are like a VIP ticket to grab users’ attention. Are you ready to advertise on TikTok?

Fashion 52

Fashion Video Ads Food Education 52

Digiday

FEBRUARY 14, 2023

Best Ad Big Day the Agency – HexClad Brand Awareness TV Commercial Calix CallTower CHS & Hyperoptic – Ready to Reach Hyperspeed? Stay tuned to find out who the judges will select as this year’s winners. In the meantime, check out the complete list of finalists below.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Max was listed in the survey under its former name HBO Max (Ads).

Audience 69

Audience Agency Advertising Ad Exchange 69

Digital Remedy

JANUARY 11, 2023

According to one Hub Entertainment Research study, 57% of U.S. At launch, Netflix with ads has seen overwhelming interest from marketers and ad-buying agencies worldwide. For some, Netflix is a fit when aiming to build brand awareness on a world-renowned platform over an extended period. The Logistics of Ad Buying.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Single Grain

AUGUST 9, 2019

Stories are much more than yet another form of entertainment. For example, our fitness owner realizes that not optimizing their website for search engines impacts their bottom line on multiple levels and decides to hire your agency to help them solve this problem. Let’s get back to our example of an SEO agency and its fitness clients.

Banner 102

Banner SEO Audience Education 102

VideoWeek

OCTOBER 20, 2023

M6 says Cé6lia can be used both by advertisers and agencies, but also by its own employees, providing help when they themselves are answering buyers’ questions. News UK says Nucleus Plan will create planning insights using its first-party data, backed by third-party measurement partners including Adelaide and Brand Metrics.

Ad Tech 52

Ad Tech Media Agency Retail 52