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How To Increase Brand Awareness with Facebook

AdvertiseMint

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

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How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO)

Single Grain

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Bonus: We created a video detailing the playbook that Eric used to take Single Grain from zero to a 7-figure agency. Industry (Healthcare, Education, etc.). Click To Tweet.

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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals.

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Agency clients’ KPIs evolve with a focus on retail and post-pandemic economy

Digiday

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. And with the pandemic continuing to impact consumer trends, agencies and brands are finding that they need to reprioritize some metrics that faded into the background over the last few years.

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KERV Interactive Releases First Shoppable Video Insights Report

Martech Series

KERV Interactive, a digital advertising platform, introduced its first Interactive Shoppable Video Insights Report revealing how consumers are engaging with interactive video advertising and how brands can use this innovative format to drive brand awareness and sales, even during economically challenging times.

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WTF is MER?

Digiday

It’s a metric agencies used for decades, prior to the digital advertising boom when marketers had to account for everything from television ads to media placements. It takes metrics beyond social media purchases or the amount of eyeballs seen via SEO, taking into account things like brand awareness or customer retention.

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Why legacy brand Lilly Pulitzer is tripling its influencer marketing budget

Digiday

.” Like a slew of other advertisers, including wellness brand Liquid I.V. and startup pet health company Fuzzy , Lilly Pulitzer is pushing to become less reliant on performance marketing tactics to make space, in terms of spend and effort, for experimental marketing and brand awareness channels like influencer marketing, Kelly added.