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Beacon Media + Marketing Releases Guide on How to Measure Healthcare Marketing ROI

Martech Series

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. This can include long-term marketing strategies, healthcare videos, healthcare content marketing, and identifying your marketing goals.

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How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO)

Single Grain

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Bonus: We created a video detailing the playbook that Eric used to take Single Grain from zero to a 7-figure agency. Industry (Healthcare, Education, etc.).

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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals.

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Can a programmatic approach bring efficiency, savings to B2B lead gen?

Martech

“There is also the cost of warm up via digital advertising, the cost of one-to-one outreach and the cost of overall brand awareness to that audience in play. At agencies, media planners have a center of excellence deploying [programmatic] campaigns for multiple clients,” Van Buren told MarTech. “We

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech. With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase.

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How a startup pet health company is using direct mail to break through the noisy digital landscape

Digiday

As more people are working from home, subscription-based pet healthcare startup Fuzzy, is leveraging direct mail to reach those people and ultimately boost brand awareness. At present, Fuzzy’s strategy is to send direct mail advertisements on a monthly basis, reserving daily ads for retargeting interested shoppers.

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Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

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