Digiday

JUNE 5, 2024

Boring static billboards are coming closer to extinction as digital out of home media adds more tools to its offerings. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Agency 93

Agency Media Brand Awareness Marketing 93

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 86

Brand Awareness Audience MarTech Cookies 86

Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do. (At

Brand Awareness 81

Brand Awareness Marketing Advertising CPM 81

Single Grain

FEBRUARY 20, 2025

Cold outreach for agencies is one of the most traditional ways to attract more B2B clients. And how can agencies create a cold outreach strategy that aligns with their goals? Leverage multiple outreach channels: Combine cold email, social media, and cold calling to maximize engagement and response rates. We can help.

Agency 52

Agency A/B Testing Conversion Rate Communications 52

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. Did you know that compared to social media, e-mail marketing can be up to 40 times more effective? Use Social Media. billion people are using social media. Email Marketing. Create Online Content.

Marketing 208

Marketing SEO Brand Awareness Audience 208

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 72

Brand Awareness Electronics Audience Education 72

Single Grain

FEBRUARY 25, 2025

Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. The decision to outsource YouTube advertising to an agency or hire in-house depends on many factors, like access to training or preference to work with experts. Still, investing in YouTube ads is worth it.

Agency 52

Agency Video Ads Audience Search Advertising 52

Digiday

SEPTEMBER 12, 2023

As more data and channels become available to marketers, agencies and industry groups are reporting more metrics to clients beyond a brand’s standard KPIs. Measuring brand love Independent agency The Shipyard created a new data analytics tool, called Pulse , to comprehensively measure brand love.

Agency 99

Agency Brand Awareness Media Marketing 99

Digital Remedy

OCTOBER 31, 2024

In the fast-paced world of digital marketing, the lan dscape is constantly evolving, and staying ahead requires marketers to regularly reflect on their processes and approach to media. The digital landscape, consumer behaviors, and media consumption habits are constantly evolving. Inefficient media spend and underperformance?

Marketing 105

Marketing GDPR Audience Brand Awareness 105

Basis

JANUARY 9, 2025

To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran. JZ : A handful of solutions come to mind here.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Media 123

Media Marketing Machine Learning MarTech 123

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. As the broader commerce media landscape expands and fragments, advertisers for organizations of all kinds must evaluate if and how to tap in.

Advertising 88

Advertising Retail Pop-Up Media 88

Single Grain

APRIL 3, 2020

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Bonus: We created a video detailing the playbook that Eric used to take Single Grain from zero to a 7-figure agency. Industry (Healthcare, Education, etc.). Click To Tweet.

Agency 107

Agency Marketing SEO Brand Awareness 107

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life. Evaluate your marketing agency.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

Agency 98

Agency Marketing SEO Brand Awareness 98

Digiday

SEPTEMBER 27, 2023

Not to sound confusing, but influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators, Digiday has learned. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Lift 92

Brand Lift Agency Brand Awareness Media 92

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? For example, an agency offered a $44.90

Agency 52

Agency Conversion Rate Conversion Audience 52

Digiday

JULY 10, 2022

It was a busy week in the business-to-business world last week, as two major media agencies opened their doors and expertise to marketers who want to solidify their business-side connections. First, Horizon Media launched Green Thread , its B2B offering that uses data and insights from the Revenue Enablement Institute.

Media 72

Media Agency Ad Tech Brand Awareness 72

VideoWeek

JUNE 11, 2024

All eyes are on retail media in the runup to Cannes, with the channel forecast to outpace linear TV spend by 2026. But with that proliferation comes fragmentation, as more retailers launch their own media offerings to capture a share of those budgets. “Retail media is still mainly sponsored ads,” observes Westcott.

Retail 64

Retail Agency Media Cookies 64

Digital Remedy

OCTOBER 2, 2023

Other sectors seeing an optimistic adjustment in advertising expectations include financial institutions, loan services, plumbing and HVAC services, and real estate agencies. From national to proximity-based targeting, we have the power to get as granular as your brand needs.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Ad Rants

OCTOBER 10, 2024

The Role of a Brand Identity Agency Working with a well-known brand identity agency can be very helpful in creating and using good visual storytelling methods. These agencies focus on making attractive and easy-to-remember brand images.

Impressions 184

Impressions Brand Awareness Agency Audience 184

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. It is unclear what sales were prior to TikTok and what they are now as the brand did not share those figures.

Brand Awareness 69

Brand Awareness Conversion Education Affiliates 69

Digiday

DECEMBER 4, 2024

This State of the Industry report, produced in partnership with Perion, explores how brands and agencies leverage video advertising across channels and formats to engage relevant audiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Agency 78

Agency Brand Awareness Advertising Audience 78

Ad Rants

FEBRUARY 28, 2023

The rise of digital media, however, has led to blending between the two practices. Traditional PR is focused on creating a strong, powerful brand image primarily via print and television. PR teams work on brand awareness and recognition, ensuring consumers form a positive association with a brand.

Marketing 201

Marketing SEO Food Public Relations 201

Single Grain

MARCH 11, 2022

The best B2B SEO agency could be the key to transforming your business. A B2B SEO agency could be your best chance of staying ahead of the curve. A B2B SEO agency could be your best chance of staying ahead of the curve. In this post, we'll provide a curated list of top agencies to choose from. Top 5 B2B SEO Agencies.

SEO 98

SEO Agency Marketing ROI 98

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Martech Series

DECEMBER 7, 2022

In 2022, impact.com welcomed more than 500 new clients including Tesco, Klarna and Lovehoney, alongside 67 new agency partners. “Our Our continued growth is proof that the Partnership Economy is resonating with brands around the world. Marketing Technology News: Is Your Inbox Riddled With Scams?

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Martech Series

JANUARY 5, 2023

The partnership is focused at extending the both companies active Web3 communities via increased brand awareness, engagement and vertical data intelligence using Plato’s content distribution and syndication network. Everyone in the Web3 space should be using it as it drives knowledge across our ever changing landscape.”.

Brand Awareness 99

Brand Awareness SEO Entertainment MarTech 99

AdvertiseMint

JANUARY 13, 2025

Video Shopping Ads (VSAs) blend the captivating appeal of video content with the ease of e-commerce, revolutionizing the way brands connect with consumers and how a TikTok advertising agency would create ads for ecommerce clients. Ideal platforms for VSAs include YouTube, social media , and streaming services.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

Digiday

JULY 12, 2022

Social media is part of nearly every agency’s strategy when it comes to driving sales and brand awareness for their clients. It turns out that agencies are investing quite a bit in paid advertisements on social media for their clients, versus posting organic social content, according to Digiday+ Research.

Agency 69

Agency Brand Awareness Media Marketing 69

AdExchanger

JANUARY 3, 2023

The post Agencies Aim To Do Everything Everywhere All At Once In 2023 appeared first on AdExchanger. In the face of persistent economic uncertainty, marketers are simultaneously hustling to satisfy quickly changing consumer appetites and striving to squeeze the value out of every last marketing dollar.

Agency 105

Agency Marketing Brand Awareness Retail 105

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%).

Marketing 113

Marketing Brand Awareness eCommerce ROI 113

Digiday

JUNE 4, 2024

This Tactics + Insights guide, sponsored by Wiland, examines how brands and agencies use data to optimize campaigns. Agencies and brands face increasing pressure to quantify campaign performance and generate meaningful revenue. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 88

Brand Awareness Agency Audience Media 88

Digiday

OCTOBER 3, 2022

Women’s health care network Tia is using social media and out-of-home ads to drive conversation around their patients’ care. Aside from boosting brand awareness, Tia is approaching its marketing with a mission: inspire women to encourage systemic change regarding how they are treated in health care and combat medical gaslighting.

Media 90

Media Brand Awareness Agency Conversion 90

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown.

Marketing 117

Marketing Brand Awareness Audience Finance 117

Digiday

MARCH 1, 2023

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. Where previously an agency’s KPIs might have emphasized return on ad spend or click-through rates, now firms are exploring other kinds of metrics with their clients. .”

Retail 69

Retail Agency Click Through Rate Brand Awareness 69