Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

Agency 59

Agency Advertising SEO Retargeting 59

Ad Monsters

JULY 3, 2024

.” Voices from the Croisette: Insights and Anecdotes from Cannes Lions 2024 Lena Arbery, Associate Director Sales Tripadvisor “The key lesson from Cannes Lion 2024 is the importance of consistently innovating while staying true to your brand’s core values and putting consumers at the center of your brand.

Retail 122

Retail GDPR Media Retargeting 122

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

Agency 52

Agency Advertising Retargeting Conversion 52

Digiday

AUGUST 30, 2022

In recent weeks, most marketers are looking for ways to get the most bang for their buck, requiring more hand-holding from agency partners, according to previous Digiday reporting. Given its limited budget, Facebook was narrowed from a brand awareness channel to a way to retarget customers, per the CEO.

SEO 68

SEO Brand Awareness Marketing Retargeting 68

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Retargeting. Want to see some proof?

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Paid advertising promotes your brand, increasing brand awareness and visibility.

ROI 98

ROI Marketing SEO CPA 98

Martech

JUNE 28, 2024

At my agency, we leverage our proprietary marketing technology platform, All,i to streamline test design, execution and measurement. Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels.

Brand Lift 122

Brand Lift Marketing Brand Awareness Audience 122

Single Grain

MARCH 21, 2022

But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. If you are looking to hire a TikTok Ads agency to help you scale your business, this article will explain: What a TikTok Ads agency does. The top 5 TikTok Ads agencies.

Agency 59

Agency SEO Media Audience 59

Single Grain

MARCH 2, 2022

A B2B SaaS marketing agency can provide the professional help you need to overcome all these issues. This guide that will help you answer these questions so that you know what to look for when hiring an agency to take your B2B SaaS business to the next level. What Does a B2B SaaS Marketing Agency Do? But how do you find one?

Agency 52

Agency Marketing SEO Communications 52

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process.

Advertising 93

Advertising Viewability Brand Awareness A/B Testing 93

Martech

JUNE 27, 2024

My loyalty doesn’t lie with the newest or the “best” technology; it lies with the technology that gets the best results for the best price for our agency clients’ unique circumstances. Linear TV continues to offer unparalleled reach and effectiveness in building brand awareness and legitimacy among a broad audience.

Marketing 103

Marketing Audience Retargeting Brand Awareness 103

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? What services can such an agency offer? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? How to Choose a Google Ads Agency. What Do Google Ads Marketing Agencies Charge?

Agency 52

Agency SEO Conversion Marketing 52

Martech

OCTOBER 13, 2023

Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. When customers are out in the world and see out-of-home displays, awareness grows and they take actions like checking out a website on their phones. Programmatic DOOH.

Demand Side Platform 119

Demand Side Platform Retail Media Retargeting 119

Single Grain

JULY 20, 2021

Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading. Retargeting and omnichannel delivery. Typically, before a customer makes the purchase, they contact the brand up to 7-13 six times through different channels.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

APRIL 20, 2022

This is the perfect time to work with a Twitter marketing agency. Here are our Twitter advertising agency picks for 2022. TABLE OF CONTENTS: ↓ What Is a Twitter Marketing Agency? The Benefits of Hiring a Twitter Advertising Agency. How to Choose a Twitter Marketing Agency. Top 5 Twitter Marketing Agencies.

Agency 52

Agency Marketing Audience Media 52

Digiday

JULY 28, 2022

As more people are working from home, subscription-based pet healthcare startup Fuzzy, is leveraging direct mail to reach those people and ultimately boost brand awareness. At present, Fuzzy’s strategy is to send direct mail advertisements on a monthly basis, reserving daily ads for retargeting interested shoppers.

Healthcare 69

Healthcare Retargeting Brand Awareness Communications 69

Single Grain

JUNE 19, 2023

This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. Here are some core benefits of Google Ads: 1) Enhances Brand Awareness Google Ads is one of the best ways businesses can increase brand awareness and drive more sales.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Smart-Hub

DECEMBER 1, 2021

This trend has put tremendous pressure on advertising agencies and professionals to develop better strategies to get brands and messages out to the right people at the lowest cost possible. Create retargeting campaigns. Another feature one must learn how to use is setting up strong retargeting campaigns.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

AdvertiseMint

FEBRUARY 3, 2022

So if your previous Facebook advertising strategy used to look like this: Brand Awareness Campaign. …and you’re experiencing problems with budget optimization, scaling, and/or high CPAs for Facebook Ads, try this setup instead: Brand Awareness Testing Campaign ($). Brand Awareness Scaling Campaign ($$$).

Retargeting 52

Retargeting CPA Conversion Brand Awareness 52

Single Grain

DECEMBER 8, 2023

Ideal for : Companies looking to increase brand awareness, drive traffic to your website or lead magnet, share content or promote events to a wide audience on LinkedIn. Ideal for : Brands looking to make a strong visual impact or retarget website visitors with high-visibility ads that drive traffic to specific pages.

CPC 105

CPC Conversion Conversion Rate Audience 105

Basis

MARCH 14, 2023

In the context of burnout within the digital advertising industry , it’s critical that brands and agencies seek out ways to automate as many of the workflow-related aspects of the media buying process as possible in order to retain talent and avoid the high costs of turnover.

Advertising 94

Advertising A/B Testing Audience Viewability 94

Single Grain

JANUARY 29, 2020

has more than 350,000 subscribers to their blog (which features marketing, sales, agency and customer success content). focuses on creating informational content and courses, which helps them increase their brand exposure. This SaaS company: currently ranks for 263,170 keywords and gets 747,944 organic monthly visits.

SEO 140

SEO Conversion Pop-Up Conversion Rate 140

Digiday

JULY 7, 2022

And as advertising on social media becomes increasingly expensive and weighed down by data privacy regulations, the direct-to-consumer brand says it’ll remain bullish on Instagram Stories and Reels to build brand awareness and boost sales.

Media 69

Media Retargeting Retail Brand Awareness 69

Basis

NOVEMBER 5, 2024

In the context of burnout within the digital advertising industry , it’s critical that brands and agencies seek out ways to automate as many aspects of the CTV media buying process as possible in order to retain talent and avoid the high costs of turnover. A final note on effectively targeting CTV ads: Intentionality is key!

Advertising 91

Advertising Audience A/B Testing Viewability 91

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. The components of adtech.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Single Grain

JANUARY 15, 2020

Video Content: Videos are great for keeping your viewers engaged: Video marketers get 66% more qualified leads per year, achieve a 54% increase in brand awareness, and have gotten new customers from a video on social media. Running contests on social media is an easy and fun way to increase engagement and brand awareness.

Media 132

Media Marketing SEO ROI 132

Digiday

NOVEMBER 15, 2022

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. Best Community Management Strategy Wilderness Agency. See the complete list of finalists below.

Advertising 69

Advertising Marketing Fashion Agency 69

Digital Turbine

JULY 11, 2022

More brands and advertisers are turning to in-game mobile ads as this channel of advertising provides a strong connection between brands and a wide audience base that is in a positive mood and ready to engage with branded content.

Brand Awareness 52

Brand Awareness Retargeting Audience Mobile Ads 52

AdvertiseMint

MARCH 15, 2024

Effective strategies in this stage include retargeting ads. Create a thriving online community around your brand with a Facebook sales funnel today. Contact the best Facebook ad agency today. Use retargeting ads to stay in front of users who have shown interest but have yet to purchase.

Retargeting 52

Retargeting Click Through Rate Conversion Rate Audience 52

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Single Grain

APRIL 24, 2023

The campaign was a remarkable success, exploding brand awareness and driving an impressive ROI for the airline company. Retargeting: The last step was implementing website retargeting, which enabled them to reach site visitors who did not convert with single image ads.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

AdvertiseMint

FEBRUARY 12, 2024

Whatever your marketing goals are, our digital advertising agency can help you achieve them. Frequently Asked Questions Which platform is better for brand awareness: Facebook or Google ads? Facebook ads are the right option to build brand awareness and engage users in a social context.

CPC 52

CPC Brand Awareness Video Ads CPA 52

Digital Remedy

NOVEMBER 1, 2022

It’s also recommended to launch a pre-holiday brand awareness campaign to ensure your audience is familiar with your product before it’s even time to make purchases. This sense of urgency, combined with an increased interest in saving, creates an opportunity for you to increase sales revenue and boost your brand awareness.

Shipping 52

Shipping Brand Awareness Retargeting Retail 52

AdvertiseMint

JANUARY 20, 2024

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. Consultants fine-tune your online presence and boost brand awareness. billion by 2026.

Marketing 52

Marketing SEO ROI Conversion Rate 52