Martech Series

JULY 26, 2022

Report Revealed Half of the 90 Million Unique Users Exposed to Video Ads with Commerce Capabilities Engaged with Ads From KERV’s Platform Within a Six Month Period. Last year was really the first time consumers saw shoppable video ads.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Digiday

JANUARY 29, 2023

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision. This is up from 47% in 2021.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Single Grain

AUGUST 22, 2019

If you’ve got some videos out there right now, ask yourself these questions to evaluate whether or not they’re serving your company and product: Is your video increasing conversions ? Has it helped people engage more with your brand? Is it generating the brand awareness you hoped for? So today’s your lucky day!

Agency 100

Agency Audience Banner SEO 100

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. But the goal is always to have your eggs in lots of different baskets.“.

Brand Awareness 78

Brand Awareness Video Ads Communications Media 78

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. If you don’t have video available to you, there are non-agency solutions that don’t cost an arm and a leg to make video creative.

Conversion Rate 106

Conversion Rate Brand Awareness SEO Conversion 106

Single Grain

MARCH 21, 2022

But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. If you are looking to hire a TikTok Ads agency to help you scale your business, this article will explain: What a TikTok Ads agency does.

Agency 59

Agency SEO Media Audience 59

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion.

Advertising 93

Advertising Viewability Brand Awareness A/B Testing 93

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. Lauren Petrullo is the CEO and founder of marketing agency Mongoose Media LLC. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. More questions?

Media 122

Media Marketing Machine Learning MarTech 122

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Digiday

FEBRUARY 2, 2023

While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio. ” In the past, Fitzco clients have leveraged streaming video ads before, but minimally.

Advertising 69

Advertising Brand Awareness Brand Lift Agency 69

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!

Agency 52

Agency Advertising Retargeting Conversion 52

Digiday

APRIL 6, 2023

But even as the digital video market is on fire, it won’t leave linear TV in ashes, agency execs say. At R/GA, some clients have never advertised on linear, leveraging digital video ads as the entry into video advertising, according to LaFond. Agency executives did not offer specifics on television CPMs.)

Advertising 74

Advertising Agency Video Ads Brand Awareness 74

Ad Monsters

FEBRUARY 12, 2024

That platform will be crucial for leveraging the data necessary to produce and serve myriad creative variations via a single Video Ad Serving Template (VAST) tag. After all, producing countless ads is a fruitless endeavor unless the technology is available to serve the correct version of the ad to each listener.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? What services can such an agency offer? Book My Free Google Ads Marketing Consultation . TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? Who can you trust?

Agency 52

Agency SEO Conversion Marketing 52

Digiday

NOVEMBER 2, 2022

It’s unclear how much Canon dedicated to its new marketing efforts as Price declined to offer further details around ad spend. This year, Canon’s marketing dollars are spread across social media, influencer marketing and digital video ads. So far this year, Canon has spent about $6.6 million on advertising, up from $5.2

Advertising 71

Advertising Brand Awareness Video Ads Media 71

Single Grain

APRIL 20, 2022

This is the perfect time to work with a Twitter marketing agency. Here are our Twitter advertising agency picks for 2022. TABLE OF CONTENTS: ↓ What Is a Twitter Marketing Agency? The Benefits of Hiring a Twitter Advertising Agency. How to Choose a Twitter Marketing Agency. Top 5 Twitter Marketing Agencies.

Agency 52

Agency Marketing Audience Media 52

Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. ” To get the app’s message out, Uproad sought the help of Boston-based creative agency HeyLetsGo. .

Education 68

Education Brand Awareness Healthcare Audience 68

Single Grain

SEPTEMBER 20, 2022

But creating a regular and lucrative content strategy takes time and effort, so businesses hire expert content marketing agencies to do this for them. This guide lists the top content marketing agencies and provides additional information to help you understand what such an agency does and how to choose the right one for your needs.

Agency 52

Agency Marketing SEO Conversion 52

Digiday

DECEMBER 5, 2022

Every few years it seems like there’s an outrageous extended payment request that sounds the alarm bells and resurfaces the issues at agencies. In recent weeks, that’s come from a report about Keurig Dr. Pepper’s search for a PR agency and the 360-day payment window detailed in that request.

Agency 49

Agency Marketing Brand Awareness Video Ads 49

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Video options. Bing (Microsoft) Ads.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digiday

SEPTEMBER 1, 2022

“Microsoft has this window of time to convince Netflix that they are the right ad serving platform. That to me was very revealing in these ad hires — the fact that… you didn’t see Microsoft hire a head video ad sales, Netflix did.”. The details of Netflix’s pitch. The marketplace has changed.

CPM 90

CPM Ad Server Video Ads Brand Awareness 90

VideoWeek

JUNE 8, 2022

Publicis Media-owned agency Zenith has reduced its forecast for global ad spend in 2022, with the war in Ukraine causing sharp regional decline. Zenith predicts the “rapid development” of CTV and AVOD streaming – as well as the introduction of ad-funded tiers by Netflix and Disney+ – to drive 15.4

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59

Martech

NOVEMBER 7, 2023

It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London. Crimtan, based in London, is a programmatic display lifecycle marketing agency. Delivering a pre-roll video ad generates about 50 times more CO2 compared to a standard banner ad.

Banner 108

Banner Video Ads Viewability Brand Awareness 108

AdvertiseMint

JANUARY 29, 2024

Do you want to learn how to start Facebook marketing agency? Knowing how to start Facebook marketing agency can be beneficial if you want to turn your passion for social media into a thriving business. Although starting a Facebook ad agency sounds complex, you can get it right by following the steps in this blog post.

Agency 40

Agency Marketing Brand Awareness Audience 40

Ad Beat

JULY 3, 2024

Publishers As we know, Shopify spends the bulk of its display budget on video ads, so it’s no surprise that YouTube is their #1 publisher: Source: Adbeat Their YouTube ads mostly appear on generic big channels like MrBeast and Bento e Totó, both of which have millions upon millions of subscribers. Publishers Approximately $35.8

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

Single Grain

FEBRUARY 14, 2020

This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted. Related Content: How to Make a Video That People Will Watch Til the End. The Video Structure that Big Agencies Use to Create Successful Videos.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Brid.tv

FEBRUARY 16, 2023

Video ad monetization is one of the most profitable solutions for generating revenue from video content. As a result, many publishers are looking for ways to incorporate video into their business strategies. Custom Content —Video is a highly engaging content format by itself.

Video Ads 52

Video Ads Entertainment Audience Brand Awareness 52

AdvertiseMint

FEBRUARY 12, 2024

Google ads offer text-based, display, and video ads on YouTube. While text ads are concise and effective, video and Google display ads allow for more visual creativity. Facebook offers a wide range of ad formats, including image ads, video ads , carousel ads , shopping ads, banner ads, and more.

CPC 52

CPC Brand Awareness Video Ads CPA 52

Monetize More

JANUARY 18, 2023

This action could be to make a purchase, build brand awareness, promote an event, etc. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

AdvertiseMint

SEPTEMBER 22, 2023

A good CTR for a TikTok ad campaign can vary depending on various factors. However, generally speaking, a good CTR for TikTok video ads lies between 1% to 3%. Here is a breakdown of what different TikTok video ad CTR ranges might indicate: Below 1%. Experiment with ad formats. Create eye-catching thumbnails.

Click Through Rate 52

Click Through Rate Video Ads Impressions Audience 52

Digiday

JUNE 7, 2022

The key hits: TV network and agency executives are concerned how adding support for multiple measurement providers will increase their measurement costs. TV networks and agencies already pays tens to hundreds of millions of dollars annually to use Nielsen’s measurements. said one agency executive. Currency costs.

Agency 69

Agency Ad Tech Impressions Media 69

Single Grain

JUNE 19, 2023

With text, display, and video advertising, businesses can create compelling ads and target their audience. This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. In fact, Google has 4.3 billion global users!

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

DECEMBER 8, 2023

Sponsored Content: Description : These are native ads that appear directly in the LinkedIn feed, similar to regular posts, but with a “Promoted” label. They can include images, videos or carousels. For the purposes of this tutorial, we’re going to focus on getting more conversions from the landing page for our PPC agency.

CPC 105

CPC Conversion Conversion Rate Audience 105

AdvertiseMint

FEBRUARY 13, 2024

Are you looking to boost your e-commerce business using Facebook ads? E-commerce Facebook ads can seem daunting. However, with the right strategies, they can become a powerful tool for driving sales and increasing brand awareness. Before creating Facebook ads, it’s crucial to define your goals.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

MNTN

MARCH 19, 2024

Ad Exchange This is where DSPs and SSPs can buy and sell ad inventory, respectively. This marketplace is available to everyone from a small business to an agency, and offers inventory for display, mobile, Connected TV, and more. Learn More: DSP, SSP, and Ad Exchange: What’s the Difference ?

Advertising 97

Advertising Demand Side Platform Ad Exchange Ad Inventory 97

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. Advertising on Facebook is similar to Google Ads. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

MAY 5, 2023

The Approach To address this concern, CBS contracted a PPC agency to build a new website that would improve the user experience and make it easier for customers to request quotes online. The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results.

ROI 52

ROI Advertising Conversion SEO 52