Basis

JANUARY 9, 2025

To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran.

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Advertising Cookies Brand Lift Conversion 95

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. When used for display ads, contextual also serves to protect brand safety by ensuring that ads are placed in premium digital environments.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. ” Mikael Larsson, co-founder, Brand Metrics, adds: “Agnes is completely service-oriented and committed to her clients.

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Brand Lift Finance MarTech Impressions 40

Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. Be Proactive and Transparent When educating clients about signal loss, agency teams should prioritize proactive, transparent communication.

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Agency Media Cookies Education 92

illumin

NOVEMBER 28, 2024

Specifically, the company looks to improve its brand lift measurement through new partnerships. This includes a badging system that will more clearly delineate the specific skills and focus of each brand enrolled in the Roblox Partner Program.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Digiday

OCTOBER 4, 2023

touched on a host of issues and opportunities media agencies face this year. A discussion on AI focused on what agencies should be considering when creating AI frameworks for brands. Many agencies have developed methods like brand lift or return on creator spend to measure the impact on influencer marketing.

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Retail Brand Lift Media Agency 92

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

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Brand Lift ROI Agency MarTech 84

Martech Series

JUNE 23, 2022

This represents a huge step forward for the industry, and we’ll continue to work with all of our publisher, agency and advertiser partners to guide them on how to work with this new metric and align it to their business goals.”. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix.

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Brand Lift MarTech Communications Media 92

Digiday

SEPTEMBER 19, 2022

Some influencers have gone on to make movies, sponsor products, open storefronts and launch their own brands. Most media agencies are making the effort to keep up with the advances of this form of marketing. It’s a tale as old as time,” said Kiara McKinney, founder of Boost PR, an agency working with influencers and brands.

Media 69

Media Agency Food Entertainment 69

SpotX

JULY 12, 2021

The migration of viewers from linear TV to connected TV (CTV) and streaming video has accelerated massive changes at agencies, for both traditional TV teams and digital media teams. On top of that, the pandemic further required agencies to find ways to do more with shifting budgets and nimble teams.

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Agency Brand Lift Audience Conversion 52

Martech Series

FEBRUARY 27, 2023

This year, we will see more brands adopting audio-first marketing and media strategies that will deliver unmatched ROI and brand lift at a time when they need it the most.” More brands are leveraging audio as a key element of their overall media strategy and storytelling ability.

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Brand Lift Food ROI MarTech 86

Single Grain

APRIL 28, 2022

That's why working with a direct response agency is a good idea: You leverage all the benefits of direct response marketing without the potential downsides. TABLE OF CONTENTS: ↓ What Is a Direct Response Agency? The Benefits of Hiring a Direct Response Agency. How to Choose a Direct Response Marketing Agency.

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Agency ROI Audience SEO 59

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

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Brand Lift Brand Awareness Media Agency 87

Ad Monsters

DECEMBER 13, 2022

The door is open for brand categories’ KPI priorities to see severe impacts. The effect of ID changes on agencies vs. in-house agencies. . Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss.

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Viewability Advertising Impressions Cookies 102

Digiday

FEBRUARY 7, 2023

And it’s certainly a bit unusual that it was created by an agency holding company, in this case Dentsu. Prince pointed to brand lift studies Dentsu has done which show More Than That sponsors are outperforming the average radio ad by 95 percent, as well as lift in brand consideration and differentiation.

Advertising 72

Advertising Brand Lift Conversion Agency 72

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Precision audience targeting and extended reach for linear TV campaigns top the list of CTV advertising audience benefits.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Martech Series

AUGUST 1, 2022

Nielsen is committed to incorporating advanced audiences across the media ecosystem, which allows advertisers and agencies to plan, optimize and measure beyond age and gender,” said Angela Girardin, SVP of Audience Intelligence at Nielsen.

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Pharmaceuticals Healthcare Media Brand Lift 60

Digiday

FEBRUARY 2, 2023

While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio. At Fitzco advertising agency, an estimated 10-15% of client ad spend is typically dedicated to testing and learning.

Advertising 69

Advertising Brand Awareness Brand Lift Agency 69

Martech

JANUARY 3, 2023

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. On top of that, many of the media measurement approaches (e.g.,

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ROI Control Group Audience Cookies 101

Digiday

JULY 3, 2022

The new generation of marketing services networks (they don’t like to be called agencies) that’s turning the holding company model on its head, includes the likes of Media.Monks, Jellyfish and BrandTech — all based out of Europe, but expanding in the U.S. Wade, Digiday has covered much of the reaction from marketers and agencies.

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Media Agency Brand Lift Banner 75

Digiday

DECEMBER 11, 2022

In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. IPG’s UM media agency formally launched UM Commerce , which has grown out of UM Shopper and will be responsible for some $1 billion in media spend.

Media 69

Media Mobile Ads Brand Lift Agency 69

Digiday

DECEMBER 11, 2022

In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. IPG’s UM media agency formally launched UM Commerce , which has grown out of UM Shopper and will be responsible for some $1 billion in media spend.

Media 69

Media Mobile Ads Brand Lift Agency 69

VideoWeek

OCTOBER 28, 2024

In this edition of the Buy-Side View, Stimpfig discusses the risks of overcomplicating CTV buys, PHD’s direct-to-publisher strategy, and the changing role of the modern agency. How do you think the role of the agency has changed over the past 10 years? Which team within your agency handles CTV, and why?

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Viewability Agency Ad Tech Audience 64

illumin

DECEMBER 8, 2023

Managed service is exactly what it sounds like; this method of advertising is where marketers create a strategy and budget in partnership with a marketing agency and that agency then conducts the campaigns for them. These can include creative consultation and data gathering via brand lift and foot traffic studies.

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Demand Side Platform Brand Lift CPM Agency 52

Digiday

MARCH 29, 2023

For instance, what BuzzFeed is offering to creators doesn’t seem to be too dissimilar to how their managers and talent representatives provide feedback, according to Gabe Gordon, co-founder of social shop Reach Agency. Instead, it’s an additive for overall campaign improvement.

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Click Through Rate Brand Lift Audience Media 72

VideoWeek

OCTOBER 2, 2024

VideoWeek spoke with Matt Nash, SVP EMEA at Pixability, to hear how brand safety and suitability measurement in YouTube is evolving, and where the main risks for advertisers are in 2024. YouTube can obviously be bought directly by advertisers and agencies. Follow VideoWeek on Twitter and LinkedIn.

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Advertising Click Through Rate Brand Lift Conversion 52

Martech Series

FEBRUARY 2, 2023

Prior to this, she was head of media at Chanel and spent the previous decade within the media agency world at Publicis, Omnicom, and GroupM. These appointments come as Lumen helps a growing roster of clients to measure attention and link it to outcomes such as engagement, brand lift, sales, and creative performance.

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Marketing Machine Learning Brand Lift MarTech 52

Basis

JANUARY 24, 2024

Now is a great time for agencies to communicate the benefits HCP targeting offers their clients and to bolster the partnerships that enable it. Agencies will need to educate their clients early and often about the impact of cookie loss on performance measurement and lead the way in resetting expectations.

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Pharmaceuticals Healthcare Advertising Cookies 52

Basis

DECEMBER 1, 2023

Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. With the increasingly digital nature of the healthcare ecosystem, marketers in the space must be flexible and adaptable.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

InMobi

APRIL 25, 2022

The Festival of Media Global Awards (FOMA) 2022, acknowledges exceptional work from agencies, media owners, brands, and ad tech players, and has been celebrating the best media campaigns from around the world for the past two decades. Additionally, the brand conducted a brand lift study.

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Media Brand Lift Education Ad Tech 52

Digiday

SEPTEMBER 15, 2022

has experienced agencies fighting back for more KPIs post-campaign, delaying the start of payment windows by days or even weeks. Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. The sales cycle for BDG has decreased by almost half, going from an average of 50-60 days to about 30 days.

Media 69

Media Advertising Cookies Impressions 69

Digital Remedy

NOVEMBER 30, 2022

The Digital Remedy Team is excited to announce the launch of our “Digital Dish” series, where we’ll tap into industry experts to share the latest news on all things ad tech, plus actionable insights for advertisers and agencies! 00:01:13] Sophie Kirk, Sr. — Interested in learning more?

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Brand Lift Ad Tech Audience Ad Space 52

InMobi

MAY 2, 2022

And viewability is one of the features demanded most by agencies and advertisers. These are early efforts at really creating a starting point for brands and agencies to measure in-game ads. It also protects gamers, brands and agencies, developers and the industry as a whole.

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Viewability Advertising Impressions Brand Lift 52

VideoWeek

JANUARY 12, 2024

The Week for Publish ers Future Launches Effectiveness Measurement Tools UK special interest publisher Future has launched a new suite of effectiveness measurement tools, helping brands measure outcomes from campaigns run across Future’s titles. Consulting giant Accenture has acquired digital design and tech agency Work & Co.

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Cookies Audience Media Demand Side Platform 98

VideoWeek

AUGUST 30, 2024

Gap is indeed looking to drive up effectiveness and efficiency in its marketing, working with new media agency OMG to do so. “In Q3, we have begun working with our new media agency partner, Omnicom, and are modernising our capabilities,” said CEO Richard Dickson. percent average increase in brand lift, and a 3.1

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

NOVEMBER 24, 2023

From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight. But 47 percent of agencies and 41 percent of advertisers use programmatic to buy more than 41 percent of their inventory – a clear gap between the buy-side and sell-side.

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Audience Video Ads Media Agency 52