Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

Brand Lift 84

Brand Lift ROI Agency MarTech 84

SpotX

JULY 12, 2021

The migration of viewers from linear TV to connected TV (CTV) and streaming video has accelerated massive changes at agencies, for both traditional TV teams and digital media teams. On top of that, the pandemic further required agencies to find ways to do more with shifting budgets and nimble teams.

Agency 52

Agency Brand Lift Audience Conversion 52

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 89

Brand Lift Brand Awareness Media Agency 89

Digiday

FEBRUARY 7, 2023

And it’s certainly a bit unusual that it was created by an agency holding company, in this case Dentsu. Prince pointed to brand lift studies Dentsu has done which show More Than That sponsors are outperforming the average radio ad by 95 percent, as well as lift in brand consideration and differentiation.

Advertising 73

Advertising Brand Lift Conversion Agency 73

Single Grain

APRIL 28, 2022

That's why working with a direct response agency is a good idea: You leverage all the benefits of direct response marketing without the potential downsides. TABLE OF CONTENTS: ↓ What Is a Direct Response Agency? The Benefits of Hiring a Direct Response Agency. How to Choose a Direct Response Marketing Agency.

Agency 59

Agency ROI Audience SEO 59

Ad Monsters

DECEMBER 13, 2022

The door is open for brand categories’ KPI priorities to see severe impacts. The effect of ID changes on agencies vs. in-house agencies. . Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss.

Viewability 102

Viewability Advertising Impressions Cookies 102

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Digiday

JULY 3, 2022

The new generation of marketing services networks (they don’t like to be called agencies) that’s turning the holding company model on its head, includes the likes of Media.Monks, Jellyfish and BrandTech — all based out of Europe, but expanding in the U.S. The following conversation has been edited for space and clarity. Speed reading.

Media 76

Media Agency Brand Lift Banner 76

VideoWeek

OCTOBER 2, 2024

Following a series of major brand safety scandals last decade, YouTube has opened up its inventory to third party measurement providers, while also improving its own brand safety tools, to give advertisers more confidence in their investment. YouTube can obviously be bought directly by advertisers and agencies.

Advertising 52

Advertising Click Through Rate Brand Lift Conversion 52

Digiday

DECEMBER 11, 2022

In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. The following conversation has been edited for clarity and space. Which is a lot of the conversations that we’re having with clients.

Media 69

Media Mobile Ads Agency Brand Lift 69

Digiday

DECEMBER 11, 2022

In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. The following conversation has been edited for clarity and space. Which is a lot of the conversations that we’re having with clients.

Media 69

Media Mobile Ads Agency Brand Lift 69

Digiday

MARCH 29, 2023

Collaboration with creators First built in 2018 by Nadel, the Creator Score’s intended use was to solve the internal question of which piece of branded content performed best and then how could the publisher get more eyeballs on it. But after putting it into use, Nadel said the external applications for the score became more evident.

Click Through Rate 73

Click Through Rate Brand Lift Audience Media 73

Basis

DECEMBER 1, 2023

Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. With the increasingly digital nature of the healthcare ecosystem, marketers in the space must be flexible and adaptable.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Basis

JANUARY 24, 2024

Now is a great time for agencies to communicate the benefits HCP targeting offers their clients and to bolster the partnerships that enable it. Agencies will need to educate their clients early and often about the impact of cookie loss on performance measurement and lead the way in resetting expectations.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Digiday

MAY 2, 2023

E-commerce agency BORN Group received a nomination for Best Use of Shoppable Content. Working with French luxury goods conglomerate Cartier International, the brands launched a ‘Set For You’ marketing program to encourage customers to purchase and design their diamond rings. See the complete list of finalists below.

Marketing 69

Marketing Entertainment Agency Audience 69

Digiday

SEPTEMBER 15, 2022

has experienced agencies fighting back for more KPIs post-campaign, delaying the start of payment windows by days or even weeks. Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. The sales cycle for BDG has decreased by almost half, going from an average of 50-60 days to about 30 days.

Media 69

Media Advertising Cookies Impressions 69

VideoWeek

JANUARY 12, 2024

Clients can now test the new solution, according to Yahoo, essentially removing cookies across all identity-related use cases, such as frequency capping, targeting, conversion attribution, and reach metrics. Consulting giant Accenture has acquired digital design and tech agency Work & Co. Accenture Acquires Work & Co.

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Cookies Audience Media Demand Side Platform 98

VideoWeek

AUGUST 25, 2023

Agencies Concerned Over YouTube Trading on its Own Survey Data Some advertising agencies have criticised YouTube’s move to start trading based on its own surveys, which are used to calculate how many people are watching ads on CTV, according to Ad Age. “The

Media 52

Media Retail GDPR Agency 52

VideoWeek

FEBRUARY 28, 2025

With the acquisition of Rockerbox, we will gain a transformative opportunity to capture the full scope of a campaigns performance, integrating DVs trusted data with conversion insights across both the open web and walled gardens, said DV CEO Mark Zagorski. Read more on VideoWeek.

Media 52

Media Marketing Agency Brand Lift 52

Martech

JANUARY 28, 2025

You can track lower-funnel KPIs like conversions and form fills using GA4 and/or third-party measurement systems, but there’s a lot of work to do to translate CTV views directly to revenue. CTV is best for building brand awareness. Expect to spend at least $25,000 for a geo-lift test to gather meaningful insights.

Brand Lift 109

Brand Lift Brand Awareness Audience Conversion 109

illumin

JULY 23, 2024

In one study by Meta , 90% of brands found campaigns combining traditional marketing or business-as-usual tactics and AR saw nearly three times the brand lift and costing 59% less on average. Some companies have also found that AR ads often perform better than display ads, which leads to higher conversion rates.

Advertising 105

Advertising Conversion Rate Pop-Up Brand Lift 105