Agency Brand Lift Electronics 
Ad Monsters
DECEMBER 13, 2022
The door is open for brand categories’ KPI priorities to see severe impacts. The effect of ID changes on agencies vs. in-house agencies. . Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss.
VideoWeek
AUGUST 26, 2022
CNN and The Washington Pos t reported on Tuesday that Peiter “Mudge” Zatko, former head of security at Twitter, sent the explosive disclosure to Congress and federal agencies last month. G/O Media Offers Brand Lift Guarantees. The Week For Agencies. Ex-MDC Executive Launches New Performance Agency.
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VideoWeek
JULY 12, 2024
” Omnicom Launches New AI Content Offering ArtBotAI Agency holding group Omnicom this week announced the launch of ArtBotAI, which it describes as a next-generation intelligent content platform that leverages generative AI and large language models. Pernod Ricard already works with Dentsu in Spain, where iProspect is its media agency.
VideoWeek
AUGUST 25, 2023
Agencies Concerned Over YouTube Trading on its Own Survey Data Some advertising agencies have criticised YouTube’s move to start trading based on its own surveys, which are used to calculate how many people are watching ads on CTV, according to Ad Age. “The Read on VideoWeek.
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