Agency Brand Lift Impressions 
VideoWeek
MARCH 31, 2025
As transparency in media trading is moving up the agenda, so too are independent agencies, with the rise of CTV driving spend from indie agencies into a growing yet fragmented ecosystem. What does the sell-side need to do to make their supply more compelling to independent agencies? Is it a new home for DRTV?
Basis
APRIL 25, 2024
But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. When used for display ads, contextual also serves to protect brand safety by ensuring that ads are placed in premium digital environments.
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Martech
JUNE 28, 2024
At my agency, we leverage our proprietary marketing technology platform, All,i to streamline test design, execution and measurement. Dig deeper: Why B2B marketing needs brand building more than lead gen 2. Brand lift Brand lift studies remain a core solution to measure brand marketing efforts.
Martech Series
FEBRUARY 21, 2023
Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. ” Mikael Larsson, co-founder, Brand Metrics, adds: “Agnes is completely service-oriented and committed to her clients.
Ad Monsters
DECEMBER 13, 2022
The door is open for brand categories’ KPI priorities to see severe impacts. The effect of ID changes on agencies vs. in-house agencies. . Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss.
Digiday
DECEMBER 8, 2022
Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I
Martech Series
JULY 14, 2022
“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. One in two advertisers use impressions and increase in brand awareness to evaluate campaign ROAS (return on ad spend).
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