Martech

APRIL 1, 2024

To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. Get MarTech! The post Privacy plus personalization: The new frontier of digital advertising appeared first on MarTech. In your inbox.

Advertising 131

Advertising GDPR Clickbait Machine Learning 131

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Marketing Technology News: MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

AUGUST 1, 2022

Nielsen is committed to incorporating advanced audiences across the media ecosystem, which allows advertisers and agencies to plan, optimize and measure beyond age and gender,” said Angela Girardin, SVP of Audience Intelligence at Nielsen.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Martech

JANUARY 3, 2023

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Get MarTech! In your inbox. Processing.

ROI 101

ROI Control Group Audience Cookies 101

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. Prior to this, she was head of media at Chanel and spent the previous decade within the media agency world at Publicis, Omnicom, and GroupM.

Marketing 52

Marketing Machine Learning Brand Lift MarTech 52

Clearcode

MARCH 2, 2023

This won’t be enough by itself, as the market is still very fragmented and agencies would need to sign up to different platforms to buy audio in-game or display, for instance. Advertisers and agencies are slowly adopting gaming as a channel for branding campaigns, but resistance is still there and further education is needed.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Martech

JANUARY 28, 2025

CTV is best for building brand awareness. Its upper-funnel KPIs include brand lift, audience measurement and reach and website visits (with user demographics and location, which you can get from bringing on a partner). Expect to spend at least $25,000 for a geo-lift test to gather meaningful insights. Processing.

Brand Lift 109

Brand Lift Brand Awareness Audience Conversion 109

Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. appeared first on MarTech. However, while attention is important, it’s not the whole picture. Email: Business email address Sign me up! Processing.

Audience 116

Audience Brand Lift Banner Video Ads 116