Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. Now is a great time for agencies to communicate the benefits HCP targeting offers their clients and to bolster the partnerships that enable it.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

DECEMBER 1, 2023

Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. The post 2024 Trends for Healthcare and Pharmaceutical Marketers appeared first on Basis Technologies.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

VideoWeek

DECEMBER 13, 2024

The motions to spin off pay-TV company Canal+ and agency group Havas were passed by 97.5 The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52