Martech Series

JULY 29, 2022

Brands and agencies are now able to holistically compare advertising performance across all channels under measurement, including YouTube. “This capability reinforces our commitment to helping our clients not only to uncover insights, but also to activate these insights, measure overall marketing ROI and ultimately drive growth.”

Brand Lift 80

Brand Lift Media ROI MarTech 80

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

Brand Lift 84

Brand Lift ROI Agency MarTech 84

Martech

JUNE 28, 2024

At my agency, we leverage our proprietary marketing technology platform, All,i to streamline test design, execution and measurement. Dig deeper: Why B2B marketing needs brand building more than lead gen 2. Brand lift Brand lift studies remain a core solution to measure brand marketing efforts.

Brand Lift 123

Brand Lift Marketing Brand Awareness Audience 123

VideoWeek

MAY 13, 2024

The premium nature of TV has long made the channel a valued investment for brands, but as the connected TV ecosystem grows and fragments, the challenges of measuring that return on investment can make it hard to prove the effectiveness of TV advertising. “If there is no attention, that can be no brand lift.

Brand Lift 52

Brand Lift Brand Awareness Display Advertising ROI 52

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. When used for display ads, contextual also serves to protect brand safety by ensuring that ads are placed in premium digital environments.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

Martech Series

FEBRUARY 27, 2023

The summit highlighted the creative testing and measurement practices that are furthering campaign relevance, amplifying on-brand messages, and increasing ROI. This year, we will see more brands adopting audio-first marketing and media strategies that will deliver unmatched ROI and brand lift at a time when they need it the most.”

Brand Lift 86

Brand Lift Food ROI MarTech 86

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 101

ROI Control Group Audience Cookies 101