Agency Brand Lift Video Ads 
illumin
NOVEMBER 28, 2024
Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments. Specifically, the company looks to improve its brand lift measurement through new partnerships. Partner Program members can, however, run other types of advertising via Roblox’s Ads Manager tool.
Digiday
FEBRUARY 2, 2023
Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio.
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VideoWeek
AUGUST 26, 2022
CNN and The Washington Pos t reported on Tuesday that Peiter “Mudge” Zatko, former head of security at Twitter, sent the explosive disclosure to Congress and federal agencies last month. G/O Media Offers Brand Lift Guarantees. The Week For Agencies. WARC Predicts Ad Slowdown, but not Recession, in 2022.
InMobi
APRIL 25, 2022
The Festival of Media Global Awards (FOMA) 2022, acknowledges exceptional work from agencies, media owners, brands, and ad tech players, and has been celebrating the best media campaigns from around the world for the past two decades. Additionally, the brand conducted a brand lift study.
VideoWeek
NOVEMBER 24, 2023
From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight. But 47 percent of agencies and 41 percent of advertisers use programmatic to buy more than 41 percent of their inventory – a clear gap between the buy-side and sell-side.
InMobi
MAY 2, 2022
The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. And viewability is one of the features demanded most by agencies and advertisers. It's really seen more as brand awareness marketing.
Clearcode
MARCH 2, 2023
This won’t be enough by itself, as the market is still very fragmented and agencies would need to sign up to different platforms to buy audio in-game or display, for instance. Advertisers and agencies are slowly adopting gaming as a channel for branding campaigns, but resistance is still there and further education is needed.
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