Ad Monsters

DECEMBER 13, 2022

The door is open for brand categories’ KPI priorities to see severe impacts. The effect of ID changes on agencies vs. in-house agencies. . Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss.

Viewability 102

Viewability Advertising Impressions Cookies 102

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

VideoWeek

OCTOBER 28, 2024

In this edition of the Buy-Side View, Stimpfig discusses the risks of overcomplicating CTV buys, PHD’s direct-to-publisher strategy, and the changing role of the modern agency. How do you think the role of the agency has changed over the past 10 years? Which team within your agency handles CTV, and why?

Viewability 64

Viewability Agency Ad Tech Audience 64

VideoWeek

MAY 17, 2024

Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK. X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen.

Retail 98

Retail Media Ad Tech Audience 98

Clearcode

MARCH 2, 2023

In late 2022, the IAB released new standards for in-game advertising , prior to that, there were no standards in terms of in-game ad size, viewability, and traffic quality, which made it quite hard to scale and automate the buying and selling of in-game ads via programmatic auctions. If not, then the billboard will not show up. via OpenRTB)?

Advertising 52

Advertising Viewability Banner Brand Lift 52

Digiday

SEPTEMBER 15, 2022

has experienced agencies fighting back for more KPIs post-campaign, delaying the start of payment windows by days or even weeks. Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. The sales cycle for BDG has decreased by almost half, going from an average of 50-60 days to about 30 days.

Media 69

Media Advertising Cookies Impressions 69