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The Science of Great Tweets for Ad Agency New Business

Fuel Lines

This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. Just like using the best SEO practices, it’s important to know the best Twitter practices to deliver highly targeted online traffic for your agency. Clicks: How many users click on your links.

Agency 275
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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR).

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. While live shopping is already growing steadily in China and other parts of Asia, agencies are beginning to test these commerce features in the U.S. In the U.S., and the U.K. were Gen Z shoppers.

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Cold Outreach for Agencies: Strategies That Deliver Results

Single Grain

Cold outreach for agencies is one of the most traditional ways to attract more B2B clients. And how can agencies create a cold outreach strategy that aligns with their goals? Measure success with key metrics: Track open rates, response rates, conversions, and booked meetings to refine your strategy. We can help.

Agency 52
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How to get your email marketing ready for iOS 18

Martech

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection.

Marketing 114
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Questions every business owner should ask about their advertising

AdvertiseMint

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. Knowing who you are speaking to allows for more personalized and effective messaging, increasing the chances of conversion. What Are Your Key Performance Indicators (KPIs)?

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Secrets to High Performing TikTok Ads

AdvertiseMint

Crafting effective TikTok ads requires an understanding of both the platforms unique characteristics and also the use of a TikTok advertising agency. Use these tools to ensure your ads reach the right audience at the optimal time, thereby increasing engagement and conversion rates.