How agencies are testing live shopping and seeing potential in accelerating conversions
Digiday
FEBRUARY 22, 2023
Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. While live shopping is already growing steadily in China and other parts of Asia, agencies are beginning to test these commerce features in the U.S. In the U.S., and the U.K. were Gen Z shoppers.
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