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Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-throughrate (CTR).
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Clicks up too, but not as much. Click-throughrate down. But paradoxically, the median click-throughrate has been going down over the past six months. They’re still searching, they’re just clicking less. And his theory is that this is going to continue to increase.
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