VideoWeek
JULY 21, 2022
They essentially assume that all reach is equal – that one of twenty ads crammed into a clickbait slideshow is as likely to grab someone’s attention as an ad on a quality news site. Leong said that for Dentsu, attention measurement is a “huge priority”, and that the agency is looking to adopt them across the whole business. “Of
Ad Monsters
DECEMBER 5, 2022
Everyday consumers, particularly older Americans, are lured into social engineering scams via clickbait ads promising the secrets of investing, malicious redirects warning that their computers have been hacked, or some other scam. He too clicked on a clickbait ad and talked to scammers who persuaded him to install AnyDesk on his computer.
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Martech
FEBRUARY 11, 2025
Nobody wants to feel as if they’ve been taken in by clickbait, which dangles a tantalizing question or statement in the subject line but fails to pay it off in the content. Example: “Guess Whats Driving 60% of Our Sales This Month?” Anchoring effect What is it?
VideoWeek
SEPTEMBER 26, 2023
The release responds to calls from brands and agencies to clearly define MFA, after the Association of National Advertisers’ (ANA) found that 15 percent of programmatic ad spend goes to MFA sites, representing 21 percent of total impressions. Buying paid traffic is the primary cost driver of operating an MFA business.
Digiday
FEBRUARY 2, 2023
Although Taboola and other companies in its category are sometimes known for creating clickbait content, Singolda said the goal is to generate ads that are more relevant and trustworthy. Ad agencies are also building out their own platforms powered by OpenAI.
Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,
Martech
JUNE 13, 2022
Said Dennis Shiao, founder of B2B agency Attention Retention. The fact that it’s business first, and there are paying customers who are doing recruiting [there], makes it an entirely different thing than social networks that are built around only advertising, which then creates incentive for clickbait and other sensationalism.”.
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