VideoWeek

SEPTEMBER 26, 2023

The release responds to calls from brands and agencies to clearly define MFA, after the Association of National Advertisers’ (ANA) found that 15 percent of programmatic ad spend goes to MFA sites, representing 21 percent of total impressions.

Clickbait 81

Clickbait Advertising Pop-Up Banner 81

Digiday

FEBRUARY 2, 2023

According to Taboola CEO and founder Adam Singolda, ChatGPT will generate content based on what people are most likely to engage with, which marketers can then select to use in ads across various websites. Ad agencies are also building out their own platforms powered by OpenAI.

Marketing 91

Marketing Clickbait Agency Impressions 91

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

AdvertiseMint

JULY 2, 2023

TikTok In-feed ads Use the Ads Manager feature on TikTok to create the following in-feed ads: Video Ads One of TikTok’s most common forms of advertising is using TikTok Video Ads. Brands or creators create and post ads using a TikTok Ads Manager account.

Video Ads 52

Video Ads Clickbait Retail Audience 52

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

VideoWeek

JULY 22, 2022

Report Shows Advertisers Spending Up to 10 Percent of Budgets on Clickbait. Advertisers are spending around 10 percent of their budgets on clickbait sites, according to research by DeepSee, Jounce Media and Ebiquity. Google Ads Introduces Asset Library and Video Creation Tool. The Week For Agencies.

Clickbait 52

Clickbait Agency Ad Exchange Media 52