Adweek

OCTOBER 10, 2024

The chaos of Advertising Week New York didn't slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty.

Agency 290

Agency Communications Advertising Marketing 290

Adweek

NOVEMBER 12, 2022

With KFC's recent social media firestorm surrounding an automated promotional message, it's important for brands and agencies to reflect on how to prevent communication missteps.

Communications 246

Communications Agency Media Advertising 246

Adweek

OCTOBER 4, 2022

In the latest episode of The Speed of Culture podcast, Jim VandeHei, co-founder and CEO of Axios, joins Suzy founder and CEO Matt Britton to discuss his journey from reporter to leader of a publishing agency with more than 500 employees. Being a great communicator, a great marketer, a great advertiser is the whole game.

Communications 246

Communications Agency Advertising Marketing 246

Adweek

JANUARY 22, 2025

The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg's.

Communications 325

Communications Marketing Advertising Agency 325

Fuel Lines

MARCH 1, 2018

Social media is a primary force that is redefining the role of the men and women who are agency owners. As Communicator and Chief , agency principals need to have a more prominent role in social media. Agency Principals Lack a Firsthand Knowledge. The importance of social media on business has dramatically escalated.

Agency 256

Agency Communications Public Relations Media 256

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward.

Agency 87

Agency Advertising Communications Machine Learning 87

Adweek

JUNE 22, 2023

CANNES, France--The most senior marketer with tech giant Apple shared some of his creative insights at Cannes Lions, including his belief that there will always be advertising agencies and directing them to continue to challenge rather than agree.

Agency 299

Agency Marketing Communications Advertising 299

Adweek

OCTOBER 13, 2022

Just like any relationship, the agency relationship takes time and work to be successful. It requires open and honest communication, accountability and true partnership on both the client side and agency side.

Agency 278

Agency Communications Media 278

Adweek

APRIL 20, 2023

We took our favorite news clips from agencies this week and gathered them in one place. 180 180 was chosen as Dubai Airports' brand strategy and communications partner. The agency's work will include internal and external campaigns.

Agency 264

Agency Public Relations Communications 264

Fuel Lines

JUNE 29, 2017

Here’s a challenge for advertising, digital, media and PR agencies. Let’s take it one step further … Can you describe your agency in six words “without” using these 10 Things Ad Agencies “usually” Say About Themselves? Ten things agencies are most likely to say about themselves: Full service. Set your agency apart.

Agency 259

Agency Communications Food Conversion 259

Martech

SEPTEMBER 26, 2024

Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete. In an era plagued by skepticism and distrust, authentic communication is more crucial than ever. With the rapid spread of news on social media, brands must be proactive in their communication strategies.

Public Relations 129

Public Relations Marketing ROI Communications 129

Fuel Lines

MARCH 22, 2018

For over ten years I’ve prescribed creating a niche for agency new business and have helped create a positioning of expertise for over 300 agency principals. Perich is a small agency with a staff of 35. The agency is located in the heart of automotive country and they have a lot of work in this category.

Agency 254

Agency Communications Education Audience 254

Fuel Lines

NOVEMBER 8, 2018

Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business. We have moved through the “hype phase” of social media when businesses and agencies felt compelled to participate because it was such a fad.

Agency 238

Agency Communications Media Conversion 238

Fuel Lines

MARCH 29, 2018

Positioning is the foundation for new business but most agencies are fearful of it. Without a differentiated position, agency new business is much harder than it needs to be. Here’s an example: Eric Kiker is the Chief Strategy Officer and Partner at LRXD , an ad agency in Denver, CO. But, it doesn’t have to be so hard.

Agency 245

Agency Communications Media Food 245

Fuel Lines

APRIL 30, 2020

But just because your environment has changed, doesn’t mean your commitment to growing your agency should change. Switch off all communication devices, alerts, and notifications. Community development comes before business development. Agency owners should spend 50% of their time on new business. Create a Not-To-Do list.

Agency 270

Agency Communications Media Impressions 270

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Adweek

SEPTEMBER 22, 2022

Pitches are too long, often dragged out for no reason, expensive and filled with secrecy and a lack of communication and feedback. A new initiative from the 4A's and ANA reveals why brands and agencies bemoan the process: they aren't even remotely on the same page. Pitching for new business is filled with problems.

Agency 246

Agency Communications 246

Basis

NOVEMBER 19, 2024

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results. Improve Client-Agency Relationships With 43.4%

Agency 94

Agency MarTech Advertising Audience 94

Adweek

NOVEMBER 19, 2024

Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on investments in communication, content, education, entertainment, marketing, media, and sports. Shamrock Capital has invested in global experiential consultancy DE-YAN. Terms of the deal were not disclosed.

Agency 264

Agency Education Entertainment Communications 264

Fuel Lines

FEBRUARY 7, 2018

I have probably edited no less than 6,000+ agency articles over the past ten years. It tends to be all about the agency. Three Simple Ways to Build an Online Community of Prospects. Three Simple Ways to Build an Online Community of Prospects. The content usually highlights awards, new hires and client news.

Audience 229

Audience Agency Communications Media 229

Fuel Lines

MARCH 16, 2017

Agency business development programs are too often sales focused. The prospects have little, if any, awareness of the agency or how they’re different from their competitors. Success in “selling the agency” is proving to be extremely difficult. Small to midsize agency owners have themselves to blame.

Agency 268

Agency Marketing Communications Conversion 268

Fuel Lines

MAY 2, 2019

Agency business development programs are often sales focused. The prospects have little, if any, awareness of the agency or how they’re different from their competitors. Success in “selling the agency” is proving to be extremely difficult. Small to midsize agency owners have themselves to blame.

Agency 254

Agency Communications Conversion Marketing 254

Fuel Lines

OCTOBER 5, 2017

Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes.

Agency 265

Agency Manufacturing Audience Communications 265

Fuel Lines

APRIL 26, 2019

Brian Morris/Brad Ball, the Silver Advertising Agency. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Take a look at personal branding from a prospective client’s perspective: Humanizing the agency.

Agency 233

Agency Communications Audience Media 233

Fuel Lines

FEBRUARY 21, 2018

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. When I started my consultancy, social media was only beginning to evolve as a new communication channel. Most agencies weren’t even participating. Improving employee communications. Building media relations.

Agency 238

Agency Audience Communications Media 238

Fuel Lines

MAY 8, 2019

The atmosphere is often chaotic at most agencies. In addition to agency our agency life, we’re now having to process an extreme amount of information daily. I’ve worked in ad agency new business almost my entire advertising career. Making Time for Ad Agency New Business. I’m organized and focused.

Agency 250

Agency Communications Advertising 250

Fuel Lines

OCTOBER 19, 2020

How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. First, don’t pretend that you’re not prospecting for your agency.

Agency 246

Agency Communications Marketing Media 246

Fuel Lines

JUNE 12, 2019

Agencies needed a new approach to new business. During the past decade, technology and the rise of social media changed how people communicated. This led to a paradigm shift in the way professional service firms, such as advertising, digital, media and PR agencies, sold their services. Prospects became self-sufficent.

Agency 258

Agency Media SEO Social Advertising 258

Fuel Lines

MAY 3, 2017

Agencies have lots of problems when it comes to new business. I’ve worked one-on-one with over 270 agencies. Here are eight of the most common problems of small to midsize agencies and what to do about them: 1. The inability to define their prospects has many agencies floundering when it comes to lead generation.

Agency 242

Agency Shipping Affiliates Marketing 242

Ad Rants

OCTOBER 11, 2022

Establishing an internal team or working with a digital marketing agency are the two options available to brands for marketing in order to expand their brands. Tips to hire the best marketing agency. You must understand what you hope to accomplish with digital marketing efforts and what you anticipate from an agency.

Agency 207

Agency Marketing Communications Impressions 207

Adweek

DECEMBER 21, 2023

Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social platforms. Through The Creatorverse Exchange program, brands and creators were able to go beyond the traditional channels and have a direct line straight to each other.

Communications 321

Communications Agency Advertising 321

Fuel Lines

DECEMBER 9, 2019

Many small to midsize agencies have not addressed positioning because of either procrastination or, more likely, their unwillingness to make the difficult business decisions. Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes. Expertise is the only true differentiator.

Agency 182

Agency Real Estate Communications Audience 182

Adweek

JUNE 13, 2024

The former chief marketing and communications officer of General Electric, Linda Boff, has a new gig: CEO of global creative services agency Said Differently. Boff's move is the latest instance of a top marketer climbing the corporate ladder to chief executive at a time when CMOs are tasked with taking on more responsibilities in a.

Communications 290

Communications Agency Marketing 290

Adweek

DECEMBER 18, 2024

Susan Howe stepped into the chief executive role at the communications agency on Dec. This month, The Weber Shandwick Collective (TWSC) got a new CEO--but it seems like there won't be much of an adjustment period. 2, and since joining nearly 29 years ago, she has held successive leadership roles running the gamut from regional.

Communications 279

Communications Agency 279

Adweek

JANUARY 23, 2025

Minneapolis agency Colle McVoy has found a new president in Obele Brown-West. Brown-West has a vast and varied background in integrated communications, media, and technology.

Communications 288

Communications Agency Media 288

Adweek

JANUARY 30, 2025

Digital media company Hearst, home to editorial titles including Esquire, Cosmopolitan, and Country Living, named the marketing agency PMG as its agency of record on Tuesday.

Media 257

Media Communications Agency Marketing 257

Adweek

FEBRUARY 1, 2024

The Fossil Fuel Non-Proliferation Treaty Initiative, a diplomatic and communications campaign promoting a clean energy transition and funded by the Earth Island Institute, has a new public relations agency of record (AOR): the Stagwell-owned global PR and marketing firm, Allison.

Public Relations 299

Public Relations Communications Agency Marketing 299