Fuel Lines

MARCH 16, 2017

Agency business development programs are too often sales focused. The prospects have little, if any, awareness of the agency or how they’re different from their competitors. Success in “selling the agency” is proving to be extremely difficult. Small to midsize agency owners have themselves to blame.

Agency 268

Agency Marketing Communications Conversion 268

Fuel Lines

MAY 2, 2019

Agency business development programs are often sales focused. The prospects have little, if any, awareness of the agency or how they’re different from their competitors. Success in “selling the agency” is proving to be extremely difficult. Small to midsize agency owners have themselves to blame.

Agency 254

Agency Communications Conversion Marketing 254

Fuel Lines

AUGUST 2, 2013

For agency’s, this is a great example on how to identify a niche and build a positioning of expertise. Agencies are historically bad at new business. As agencies grow, the more faceless they become. Agencies need to find ways to personallize their brand to help them stand out from their competition.

Agency 279

Agency Marketing Retail Non-Profit 279

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Fuel Lines

APRIL 7, 2014

Ken and I continued the conversation on the impact social media has made upon the advertising industry and business. It is no surprise to me that traditional corporate communication is beginning to give way to social communication. The next day, Ken emailed me the cartoon above and thought I would share it with you.

Communications 278

Communications Public Relations Media Conversion 278

Fuel Lines

MAY 3, 2017

Agencies have lots of problems when it comes to new business. I’ve worked one-on-one with over 270 agencies. Here are eight of the most common problems of small to midsize agencies and what to do about them: 1. The inability to define their prospects has many agencies floundering when it comes to lead generation.

Agency 242

Agency Shipping Affiliates Marketing 242

Fuel Lines

APRIL 2, 2013

I have used other tools to help me determine the frequency for tweeting my posts, finding the right mix of tweets – my content, curated content, conversations, and updates, etc. I post on the weekends because there’s less communication cluttering social media. I use SocialOomph to schedule my original content.

Agency 279

Agency Pop-Up Education Audience 279

Fuel Lines

APRIL 23, 2014

I’ve seen hundreds of agency presentations decks. Agencies should excel in this area but most of their presentations are text heavy and data filled. I use Keynote’s Light Table view to quickly arrange the order of my slides to help me clearly communicate my message. This exercise is both easy and fun.

Agency 279

Agency Audience Entertainment Communications 279

Fuel Lines

SEPTEMBER 9, 2013

Companies that are truly social and engage their employees and customers in genuine conversation will be recognized as the new corporate leaders. CEOs who are social are perceived as better leaders and better communicators. Hyper-social CEOs realize sociability goes beyond dropping messages into a Twitter or microblog feed.

Communications 279

Communications Agency Media Conversion 279

Adweek

JULY 11, 2022

Talking about data management and measurement back in 1995 was a very different conversation from today. Beginning with building websites back in the '90s, then starting her own agency, Chautauqua Communications, in.

Communications 246

Communications Advertising Conversion Agency 246

Fuel Lines

SEPTEMBER 27, 2013

“The most effective leaders throughout history have been great communicators, yet the vast majority of modern-day CEOs and C-Suite executives are conspicuously absent from social media channels.” What a perfect opportunity this is for great business leaders to use these innovative communication networks.

Media 279

Media Communications Conversion Agency 279

Martech

OCTOBER 24, 2024

Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. Grammarly introduced new features to measure the impact of communication on business performance. Wondershare released Wondershare Virbo 3.0, an AI-powered video creation platform.

MarTech 118

MarTech Communications SEO Conversion 118

Fuel Lines

APRIL 12, 2017

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky , CEO of global public relations firm Weber Shandwick.

Media 274

Media Communications Public Relations Conversion 274

Fuel Lines

JANUARY 9, 2014

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky , CEO of global public relations firm Weber Shandwick.

Communications 272

Communications Media Public Relations Conversion 272

Fuel Lines

OCTOBER 1, 2013

The Sound Agency I have the luxury of working from my home office most of the time. When I worked with the BOHAN agency in Nashville, Tennessee, our new business team had an office suite on the fifth floor which allowed us to have a dedicated space for business development. Office noise is extremely damaging to productivity.

Pop-Up 279

Pop-Up Agency Communications Conversion 279

Digital Remedy

MARCH 28, 2025

In todays fast-paced digital advertising world, full-service agencies are embracing forward momentum and finding new opportunities to scale their businesses with cutting-edge technology and innovative media solutions. But, here at Digital Remedy, were helping agencies break through the noise with tangible products built to address real needs.

Agency 66

Agency Brand Awareness Communications Conversion 66

Martech

DECEMBER 5, 2024

This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. AKOOL and LiveX AI partner: AKOOL’s dynamic avatar technology is now paired with LiveX AI’s conversational AI agents to create more natural and helpful virtual assistants for customer service. AdCreative.ai

MarTech 111

MarTech Food Machine Learning SEO 111

Martech

AUGUST 20, 2024

for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience. His extensive experience makes him the team’s sage, guiding strategy and ensuring effective communication. While one can know without wisdom, wisdom cannot exist without knowledge.

Marketing 125

Marketing Communications Education Conversion 125

Martech Series

FEBRUARY 22, 2023

Lifelike avatars and creative copywriting offer clients next-generation marketing strategy LSV Communications announces today the launch of artificial intelligence (AI) storytelling combining lifelike avatars and creative copywriting to offer clients next-generation marketing strategy.

Communications 90

Communications Machine Learning MarTech Conversion 90

Single Grain

FEBRUARY 20, 2025

Cold outreach for agencies is one of the most traditional ways to attract more B2B clients. And how can agencies create a cold outreach strategy that aligns with their goals? Measure success with key metrics: Track open rates, response rates, conversions, and booked meetings to refine your strategy. We can help.

Agency 52

Agency A/B Testing Conversion Rate Communications 52

Martech Series

JANUARY 27, 2023

Revolutionize customer communication with maplesky.io, the AI-powered CRM platform for businesses to improve customer engagement, retention, and conversions. Introducing maplesky.io , the innovative AI-powered CRM platform that is set to revolutionize the way businesses communicate with their customers.

Communications 87

Communications Machine Learning Conversion MarTech 87

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. ” By pointing out this disconnect in terminology, both groups experienced a huge “lightbulb moment” and adjusted their conversations.

Marketing 112

Marketing Machine Learning Finance Communications 112

Martech

NOVEMBER 15, 2023

Changing the conversation Marketing impact has become increasingly measurable, so much so that marketers now have hundreds of data points at their fingertips. During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present.

Communications 103

Communications MarTech Marketing Finance 103

Ad Monsters

MAY 15, 2024

GRADIANT, a modern funnel marketing agency, is set to redefine media investment by bridging the gap between brand and performance marketing, providing CFO-friendly outcomes with advanced data science and machine learning techniques. GRADIANT was built from a clear market need.

Conversion 116

Conversion Retail Machine Learning Marketing 116

Single Grain

DECEMBER 30, 2024

Numerous ABM tactics and tools exist, but some organizations prefer working with an account-based marketing agency. These agencies offer tailored ABM services that align sales and marketing efforts and apply them to business objectives and the specific accounts they’re targeting. Industry trends and challenges.

Agency 52

Agency Marketing ROI Communications 52

Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. Be Proactive and Transparent When educating clients about signal loss, agency teams should prioritize proactive, transparent communication.

Agency 96

Agency Media Cookies Education 96

Martech

FEBRUARY 12, 2025

Automation enhances routine data processing, report distribution and visualizations, improving the communication of campaign findings. Communications and public relations experts use genAI to produce content for press releases, interviews and executive briefings, but its capabilities go further.

Marketing 116

Marketing Public Relations Communications MarTech 116

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. Funnel : Use simple, logical steps to guide prospects from interest to conversion.

Agency 52

Agency Conversion Rate Conversion Audience 52

Fuel Lines

JULY 16, 2013

I was just on the phone with one of the partners of a large agency in the midwest. When I worked for Lewis Communications @Lewisideas I visited Mobile often. The List was by far the most popular list service among the 300 agencies in this survey. Many tend to over-think their tweets. A pleasure catching up w/ you both today!

Agency 279

Agency Audience Media Communications 279

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Examining lead stages and conversion criteria. Understanding this simple yet crucial factor sets apart an effective digital marketing agency.

Agency 108

Agency Communications Machine Learning Conversion 108

AdvertiseMint

DECEMBER 15, 2024

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. Voice search and conversational marketing are set to gain prominence in user engagement. The future of digital marketing is poised for groundbreaking transformations.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Single Grain

AUGUST 10, 2023

While setting up your own website can be a great initial avenue for learning online marketing techniques, there’s no place quite as information-rich as working at a marketing agency to grow your expertise as a digital marketer. Any agency worth their salt will invest in creating a supportive onboarding experience that sets you up for success.

Agency 95

Agency Marketing SEO Communications 95

Single Grain

MARCH 11, 2022

The best B2B SEO agency could be the key to transforming your business. A B2B SEO agency could be your best chance of staying ahead of the curve. A B2B SEO agency could be your best chance of staying ahead of the curve. In this post, we'll provide a curated list of top agencies to choose from. Top 5 B2B SEO Agencies.

SEO 98

SEO Agency Marketing ROI 98

Ad Monsters

MAY 17, 2023

Industry professionals could not communicate effectively because of a lack of common industry knowledge and jargon, particularly those from different companies and even across departments in the same company. We’re also starting to work with the buy side, including marketers, agencies, and consultancies. The solution?

Education 97

Education Conversion Ad Tech Shipping 97

AdvertiseMint

JANUARY 5, 2025

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. Knowing who you are speaking to allows for more personalized and effective messaging, increasing the chances of conversion. What Are Your Key Performance Indicators (KPIs)?

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Digiday

JULY 6, 2022

Media agencies are taking notice and stepping up their efforts to serve B2B-focused marketers, aided in part by advanced technology as well as the relative ease of content creation. B2B “is a space that hasn’t been hasn’t been well served in a lot of the agency ecosystem, in particular, the media side,” said Hummel.

Media 77

Media Agency Communications Conversion 77

Ad Monsters

FEBRUARY 28, 2025

In this conversation, we dig into the role of AI in transforming workplace and marketplace inclusion, the evolution of inclusive experience design, and what media leaders need to know to stay ahead. JLB: They rely on external agencies or media partners to define their audiences instead of owning that data themselves.

Media 65

Media Advertising Ad Tech Audience 65