Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

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Martech Series

NOVEMBER 22, 2022

Leading independent platform recognized for the strength of its demand side platform. Adform , the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards.

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Digiday

SEPTEMBER 6, 2022

And a recent Digiday+ Research survey of agency professionals found 43% of their clients’ overall marketing budget was spent via programmatic display ads for summer 2022. As part of increasing trust and transparency, DDM said it uses multiple demand-side platforms to monitor ads and dashboards for clients to view metrics.

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RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. What are you trying to accomplish?

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Clearcode

JULY 13, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs).

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Ad Monsters

MAY 16, 2022

So, what is SPO and how should advertisers and agencies be thinking about it? There are many reasons why agencies and advertisers are taking a close look at supply paths , but the main three would be: 1) to reduce infrastructure costs, 2) to increase performance, and 3) to maintain transparency for inventory quality.

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VideoWeek

AUGUST 5, 2022

Agency holding group WPP has upgraded its full year forecast for 2022, following strong earnings in Q2. While ad-funded tech companies have seen ad revenues slide, agency groups have continued to forecast strong growth – and shareholders has seemingly expected an even higher forecast for the year ahead than the one Read delivered.

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Single Grain

MARCH 16, 2020

First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication. Bayer saved at least $10 million after shifting to in-house media buying.

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Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

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Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences.

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InMobi

SEPTEMBER 27, 2020

vendor, will allow publishers to seamlessly streamline the user consent communication with downstream partners. This has been implemented in two parts: Our latest SDK establishes a communication channel with all leading CMPs and works to transfer the user consent signals (also referred to as TCF strings) across the supply chain.

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Digiday

JULY 24, 2022

No vendor wants to be just another commodity open auction demand partner. A big demand-side platform, for example, could decide not to buy impressions from these sites. Brands, agencies, publishers, and (legit) ad tech companies should rally behind a united stance on acceptable practices and hold each other accountable.”.

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Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad.

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InMobi

FEBRUARY 23, 2021

This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

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Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

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VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV. “By

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Unruly

MAY 2, 2023

But we’d much rather focus on our partners’ success – be they content creators, agencies or brands – than boast about our own wins. We’re here to give you the tools to drive change across the advanced TV space. So, go on then – be more Unruly. www.unruly.co

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Lemonads

JANUARY 3, 2021

OpenRTB ecosystem The mission of the OpenRTB project is to spur greater growth in the Real-Time Bidding (RTB) marketplace by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory. And OpenRTB? The intent is not to regulate exactly how each business operates.

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VideoWeek

SEPTEMBER 15, 2023

Several brands and agencies publicly stopped running ads on X once Musk took over the company, citing brand safety concerns relating to his stance on content moderation. The company says the fresh funding will help fuel growth as it pushes its TV currency among agencies and broadcasters. And while some have returned, many have not.

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Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed. “But

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Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

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Monetize More

JUNE 2, 2022

In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. For direct deals, advertisers connect with publishers directly or via a trusted agency. The ad exchange then passes the signal to the demand side platform (DSP) based on the user’s targeting details.

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Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. are changed on the fly to achieve the most personalized communication towards a potential client. How Does a Dynamic Creative Optimization (DCO) Tool Work?

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Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Paid Search: Axios HQ Axios HQ is an AI-powered workplace communications platform.

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Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

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InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Then this guide is for you. So, who’s now involved in getting an ad to appear in an app?

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VideoWeek

JUNE 21, 2024

Havas Announces €400 Million Data, Tech and AI Investment French agency group Havas has committed €400 million to data, tech and AI over the next four years, as part of its new ‘Converged’ strategy revealed this week at Cannes. Read more on VideoWeek.

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Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

Advertising 52

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Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

Advertising 52

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VideoWeek

JULY 29, 2022

Fifty-four percent of agencies say the industry is facing its worst ever talent crisis, while 48 percent of those surveyed overall (including agencies, advertisers, ad tech companies and media owners) share that sentiment. ATTN: Launches In-House Agency. The Week For Agencies. The Week in Tech.

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VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP). Read more on VideoWeek.

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VideoWeek

FEBRUARY 16, 2024

Agencies are already using text-to-image tools to create basic illustrations and conceptual images for internal work (where the results don’t have to be perfect) – Sora could be used in a similar manner. ” Nonetheless even in its current state, the tool would have significant uses for the industry.

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Clearcode

APRIL 26, 2022

So now we’ll take a look at the main platforms, processes and players in the programmatic advertising industry. advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. Next, we have advertising agencies.

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Single Grain

MAY 31, 2023

The Google Cloud Platform offers a range of services to incorporate AI to support the tasks in a typical ML workflow , as shown below: Similarly, you can use other integrated machine learning apps and marketing analytics tools like Scale AI and Dataiku for the development of AI applications.

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Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. The publisher-specific token can be used to communicate with Neustar’s connectivity platform, also called “Fabrick,” and to sell its media programmatically. It later changed the name to Verizon Media Group. About Neustar.

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