Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community.

Marketing 112

Marketing Machine Learning Finance Communications 112

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. Rather than focusing on traditional metrics like clicks or impressions, they zero in on how specific accounts engage with your content and move through the sales funnel.

Machine Learning 124

Machine Learning Marketing Agency ROI 124

MNTN

JANUARY 31, 2025

In fact, five MNTN customers in wildly different industries were able to drive impressive performance during a peak shopping moment. In partnership with digital advertising agency Closed Loop , they used MNTN Matched to find the right B2B decision-makers on Connected TV (CTV). Its a tall order, but it can be done.

Healthcare 98

Healthcare Fashion Audience Impressions 98

Digiday

JUNE 1, 2022

Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of 2020 has exacerbated issues in work timelines and communication.

Communications 74

Communications Public Relations Brand Awareness Agency 74

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? For example, an agency offered a $44.90

Agency 52

Agency Conversion Rate Conversion Audience 52

Martech

DECEMBER 17, 2021

Although pricing sounds like a more sales-driven strategy, it can also be part of that blend of positive impressions that marketers communicate to their customers. and use a solid marketing agency to provide killer presos.” – Respondent to the Events Participation Index. It’s new, it’s improved, it’s $3.99.

Shipping 124

Shipping Entertainment Impressions Communications 124

Martech Series

JANUARY 9, 2023

As Momentum Surges, Jones is Tapped to Take the Agency to the Next Level, Elevating FINN’s Reputation and Culture as a Global Integrated Powerhouse Fueled by Purpose. FINN Partners announced that it has promoted Celia Jones, JD, to Global Chief Marketing Officer, from her previous role as Global Director of Marketing Communications.

Marketing 92

Marketing Public Relations Communications Agency 92

VideoWeek

NOVEMBER 6, 2024

“The final quarter of the year is a critical one for businesses, large and small, to promote their wares in a battle for customer attention,” said Matt Bourn, Director of Communications at the Advertising Association.

Impressions 59

Impressions Communications Advertising Marketing 59

Martech Series

JULY 15, 2022

It enhances and improves organizations’ daily communications – such as customer services, recruitment or sales – with its user-friendly platform. At the enterprise level, StoryFile makes interactions with organizations more human, with data being provided to make the experience better, and users having more agency.

Non-Profit 109

Non-Profit Education Conversion Communications 109

Basis

JANUARY 24, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed.

Impressions 98

Impressions CPM Data Management Platform Communications 98

Flashtalking by Mediaocean

DECEMBER 13, 2021

Mediaocean has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications. Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking , establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions.

Communications 52

Communications Marketing Machine Learning Public Relations 52

Martech Series

OCTOBER 4, 2022

In addition to his extensive agency leadership, de Nardis is an experienced entrepreneur, investor and advisor for many privately held adtech companies. “We I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMe’s impressive global growth trajectory.”.

Machine Learning 89

Machine Learning Impressions MarTech Banner 89

Ad Monsters

JULY 14, 2022

Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business. WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. billion by 2027 1.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

Single Grain

AUGUST 22, 2019

Here’s an eagle-eye view of the 3-step process that top advertising and branding agencies swear by to create dynamic videos that drive massive sales for their clients. Here’s the 6-part winning formula agencies rely on to develop a successful script structure: 1) Create the Hook. So today’s your lucky day! 5) Diffuse Doubts.

Agency 100

Agency Audience Banner SEO 100

Ad Monsters

MAY 16, 2022

So, what is SPO and how should advertisers and agencies be thinking about it? There are many reasons why agencies and advertisers are taking a close look at supply paths , but the main three would be: 1) to reduce infrastructure costs, 2) to increase performance, and 3) to maintain transparency for inventory quality.

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98

Single Grain

APRIL 21, 2022

Could a Pinterest marketing agency be just what your brand needs? Read on to find a curated list of top Pinterest advertising agency picks that can help you grow your brand. TABLE OF CONTENTS: ↓ What Is a Pinterest Marketing Agency? The Benefits of Hiring a Pinterest Marketing Agency.

Agency 59

Agency Marketing Media Audience 59

Martech

NOVEMBER 10, 2023

” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. At the end of October, Omnicom, the global media, marketing and communications holding company, announced that it was adding Flywheel to its portfolio at the notable cost of $835 million. . Get MarTech!

Retail 110

Retail Electronics Media Agency 110

Single Grain

JULY 28, 2023

We’re here to help you process that question and decide if partnering with a white label agency is right for you. So, whether you own a marketing agency , a web design firm or an SEO consultancy, the insights shared here should aid you in making an informed decision about white labeling and its propensity to help your brand grow.

Agency 52

Agency SEO Communications Conversion Rate 52

Martech Series

JANUARY 5, 2023

With 30 years corporate and agency marketing experience, Bradshaw develops successful go-to-market strategies, demands best-in-class creative, and builds integrated campaigns that deliver results for clients. Impressive Financial Services Marketing Experience. Marketing Technology News: The Role Of Influencers Within Social Commerce.

Marketing 109

Marketing Education MarTech ROI 109

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Agency 59

Agency Marketing SEO Conversion Rate 59

Rob Campbell

MARCH 26, 2025

In essence, rather than use traditional tactics such as intimidation or half-truths to obtain the information they wanted, they found transparency without judgment achieved much more positive results.

Impressions 67

Impressions Communications Marketing Agency 67

Martech

OCTOBER 11, 2023

In parallel, they have invested heavily in agencies and in-house resources dedicated to various roles related to their social platforms. Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc. aimed at buyers and prospects. Recruiting/HR.

Media 130

Media Pharmaceuticals Audience Impressions 130

Martech

JANUARY 9, 2024

Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications. One thing to be aware of: Agencies will cost more due to added services, so consider whether or not the cost aligns with your ultimate budget and expected ROI. Be prepared for negotiation.

Marketing 132

Marketing Audience Click Through Rate Conversion 132

Digiday

SEPTEMBER 6, 2022

And a recent Digiday+ Research survey of agency professionals found 43% of their clients’ overall marketing budget was spent via programmatic display ads for summer 2022. Ad inventory quality is also affected by fraud, potentially harmful content or environment for brands and issues accessing impressions data in ad exchanges.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Martech

JULY 10, 2023

In the meantime, I’m taking some deep, conscious breaths and focusing on the positive implications of these tools and how they are helping us become better communicators. Almost overnight, tools have been created to do most of what I teach my communications students. There will be an AI for that! AI advances are astounding.

Marketing 132

Marketing Education Communications Entertainment 132

VideoWeek

OCTOBER 25, 2023

But with hundreds of standalone apps available, this mindset risks leaving millions of impressions on the table. In this video interview, Agahi explains the need to communicate this opportunity to brands and agencies, the cost incentives of CTV, and the creative capabilities available. Filmed at TV Rise 2023 in Florence.

Ad Tech 59

Ad Tech Impressions Communications Advertising 59

Single Grain

JUNE 15, 2022

These agencies can analyze your target audience, audit your marketing campaigns, and protect you from PR nightmares. Your agency should be able to fully understand your marketplace, your target audience, your competition, and the kind of brand identity you’re trying to build. Whether you like it or not, you have a reputation.

SEO 105

SEO Agency Audience Public Relations 105

Martech

JUNE 3, 2022

Email growth continues to chug along because it delivers consistent and impressive results. Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. Deliverability management.

Marketing 140

Marketing Machine Learning ROI Communications 140

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

FEBRUARY 27, 2025

This tool has experienced impressive growth. All marketers need to do is enter their query, and Bolt.new will use natural language processing (NLP) to create the full-stack app and communicate errors. But why should agencies use video to improve branding? Plus, Bolt.new is very user-friendly and intuitive.

Marketing 52

Marketing SEO Audience Agency 52

Martech Series

JULY 20, 2022

Tag, a global leader in creative production and sourcing for agencies and brands, received Gold for its Shop! In partnership with a Coca-Cola bottling group, Tag and supplier partner Green Bay Packaging, created an impressive Coca-Cola holiday display. “Leveraging our Tag resources and expertise is the key element to our success.”

Retail 85

Retail Impressions Communications MarTech 85

Single Grain

APRIL 7, 2022

Hiring a YouTube marketing agency is the ultimate tool for taking your video marketing efforts to the next level. Let’s dive in to how you can choose the best YouTube marketing agency for your company. TABLE OF CONTENTS: ↓ What Is a YouTube Marketing Agency? The Benefits of Hiring a YouTube Marketing Agency.

Agency 52

Agency Marketing SEO Audience 52

Martech Series

AUGUST 18, 2022

Adverty AB unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty’s full inventory in MENA exclusively. This will be a huge asset to agencies and brands in these countries – opening up entirely new possibilities for engagement with audiences,” he adds.

Ad Tech 80

Ad Tech MarTech Impressions Video Ads 80

Martech

FEBRUARY 14, 2024

Creating a sound for customer experiences TD worked with sonic branding agency Sixième Son to build a score that is optimistic and catchy. It gives the impression that going to a TD location is like stopping in at a local shop. “We Two of the central components of the sonic identity are: the brand melody and the shorter “sonic logo.”

MarTech 120

MarTech Communications Impressions Video Ads 120

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

Agency 59

Agency Advertising SEO Retargeting 59

InMobi

NOVEMBER 29, 2021

To help brands navigate through this sea of changes, agencies have a crucial role to play in bridging these gaps and helping brands seamlessly adapt and thrive in this unique environment. How has the pandemic accelerated digital transformation for brands and how have agencies enabled growth during this challenging time?

Agency 52

Agency Communications Education Conversion 52

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85