Martech

JANUARY 3, 2023

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting. CPGs and third-party audiences.

ROI 101

ROI Control Group Audience Cookies 101

Single Grain

JUNE 13, 2023

Influencer Marketing Hub ) In a global study of PR agencies conducted in 2023, 39% of participants indicated they work with up to 10 influencers, while 14% said they worked with more than a thousand. Households showed a 10% increase in purchasing Silk products compared to the control group. The market is valued at a record $21.1

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. Agency of the Year Aspectus Group Assembly Realtime Agency RocketMill – The UK’s largest employee-owned agency Team Whistle’s “MAGNET” Agency.

Advertising 69

Advertising Marketing Fashion Agency 69