Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward.

Agency 96

Agency Advertising Communications Machine Learning 96

Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Indeed, as one agency CEO put it , The business of agencies right now is staying in business.

Agency 98

Agency Media Advertising Conversion 98

Fuel Lines

MARCH 1, 2018

Social media is a primary force that is redefining the role of the men and women who are agency owners. As Communicator and Chief , agency principals need to have a more prominent role in social media. Agency Principals Lack a Firsthand Knowledge. The time has arrived for social media to become an expectation for agency leaders.

Agency 256

Agency Communications Public Relations Media 256

Adweek

AUGUST 2, 2023

The way we get information on the internet is poised to transform from a mostly search-based user experience to a conversational, or chatbot-based one, powered by engines like Google's Bard and Microsoft Bing's partnership with OpenAI. Caught up in this dynamic are SEO agencies, who have carved out a niche helping brands get discovered in.

SEO 246

SEO Agency Conversion 246

Fuel Lines

MARCH 22, 2018

For over ten years I’ve prescribed creating a niche for agency new business and have helped create a positioning of expertise for over 300 agency principals. Perich is a small agency with a staff of 35. The agency is located in the heart of automotive country and they have a lot of work in this category.

Agency 254

Agency Communications Education Audience 254

Fuel Lines

MAY 2, 2019

Agency business development programs are often sales focused. The prospects have little, if any, awareness of the agency or how they’re different from their competitors. Success in “selling the agency” is proving to be extremely difficult. Small to midsize agency owners have themselves to blame.

Agency 254

Agency Communications Conversion Marketing 254

Adweek

JULY 7, 2022

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and. Twitter may be a cultural touchstone, but it's long trailed other social platforms in terms of ad dollars.

Brand Awareness 301

Brand Awareness Agency Conversion Marketing 301

Fuel Lines

AUGUST 22, 2019

Adding recommendations is one of the easiest ways to empower your agency’s new business program. As part of my consulting work, I’m asked to review a lot of agency websites from a new business perspective. Just yesterday, I was asked to review the website of a large ad agency in New York. G2 Crowd and Heinz Marketing.

Agency 254

Agency Conversion Rate Conversion Marketing 254

Fuel Lines

NOVEMBER 8, 2018

Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business. We have moved through the “hype phase” of social media when businesses and agencies felt compelled to participate because it was such a fad.

Agency 238

Agency Communications Media Conversion 238

AdvertiseMint

FEBRUARY 22, 2025

In a significant move to empower B2B marketers, LinkedIn has unveiled its own Conversion API (CAPI). This development aims to enhance conversion tracking, optimize ad performance, and provide more accurate revenue attribution. Which means more accurate conversion tracking, improved ad optimization, and better revenue attribution.

Conversion 52

Conversion Marketing Agency Advertising 52

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Fuel Lines

AUGUST 15, 2019

You want to enlarge your agency’s online footprint to have the ability to consistently generate more leads. These are some proven platforms: For over the past 10 years, I’ve prescribed creating a niche blog for agency new business and have helped create over 300 personal blogs for agency principals. Provide Social Proof.

Agency 223

Agency Conversion Rate Conversion Media 223

Fuel Lines

JULY 11, 2019

Agency Owner, Jon Tsourakis. Being an agency owner can be lonely. Was it the round table discussions with the other agency owners? I’ve learned so much from smaller agencies because they’re at a different stage. So as you can tell, I highly recommend joining a group of other agencies. It’s natural.

Agency 212

Agency Education Conversion Marketing 212

Adweek

OCTOBER 2, 2024

At Cannes Lions 2024, AI ignited essential and overdue discussions about the future of ad agencies and the creative industry. These conversations must highlight the ongoing need to promote diversity as we grow. While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial.

Conversion 326

Conversion Agency Advertising Marketing 326

Adweek

JUNE 27, 2024

The burger joint used digital agency Known's Reddit-focused gen AI chatbot, The Big Letbotski, to scour over 80,000 active subreddits for contextual conversations around chicken sandwiches. Shake Shack added a secret sauce to its latest advertising campaign: generative AI.

Conversion 341

Conversion Agency Advertising 341

Adweek

JUNE 20, 2024

CANNES, France--Elon Musk's conversation with WPP CEO Mark Read at the Cannes Lions Festival this week didn't just draw a crowd, but frustrations from agency staffers as well.

Conversion 329

Conversion Agency Advertising 329

Basis

JANUARY 23, 2025

Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages. As such, staying ahead in the industry requires agency leaders to understand this evolving landscape and cultivate diverse-owned supply partnerships thoughtfully and proactively.

Agency 96

Agency Media Audience Marketing 96

Digiday

MARCH 17, 2025

Media agencies are finding more uses for AI to automate routine campaign tasks, but when it comes to creative content, the technology still fails to impress.

Agency 84

Agency Media Impressions Conversion 84

Adweek

OCTOBER 15, 2024

The phrase appears in virtually every conversation about influencer marketing. And while it remains accurate, panelists at a group chat at ADWEEK House during Advertising Week New York, sponsored by creator marketing agency The Shelf, dove deeper into how working with creators is changing. Authenticity is key.

Conversion 293

Conversion Agency Advertising Marketing 293

Adweek

SEPTEMBER 19, 2022

making it hard to have productive conversations about the problems global warming is creating. If you've ever found yourself in an argument about climate change, you know the terminology around it can be a bit charged. The issue is uniquely political in the U.S., The Potential Energy Coalition, a nonprofit research and creative shop with.

Agency 246

Agency Conversion 246

Adweek

SEPTEMBER 23, 2024

After the United Nations Foundation named Droga5 its creative agency, that partnership has debuted a campaign bringing together the voices of millions of young people to drive meaningful conversation and positive change around global issues.

Conversion 288

Conversion Agency 288

Adweek

DECEMBER 15, 2022

Grant Plotkin's professional success began when he learned how to facilitate uncomfortable conversations. When Plotkin founded his own design studio in 2020, just a year after he graduated from Parsons, he wanted to give prospective clients a reason to trust him.

Agency 246

Agency Conversion 246

Adweek

JANUARY 2, 2024

Besides containing cautionary tales about tattoo supervision and dinner table conversations to avoid in front of your grandmother, CarMax's new campaign has one message for consumers they want them to heed most of all: never settle. The used car marketplace and its agency, The Martin Agency, are ringing in the new year with a cheeky.

Conversion 284

Conversion Agency Advertising 284

Martech

SEPTEMBER 5, 2024

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). They put pressure on buyers to act.

Non-Profit 121

Non-Profit Click Through Rate Impressions Conversion Rate 121

Adweek

JULY 16, 2024

While the topic of genital health remains largely taboo, pH-D Feminine Health drew on humorous euphemisms to start a conversation about the issue. It is the first work for the brand by Curiosity since becoming agency of record in April. Love and Hearts for Your Lady Parts" aims to relay health information through innuendo. Directed.

Conversion 274

Conversion Agency 274

Adweek

NOVEMBER 7, 2024

This holiday season, the brand is unveiling AI-driven digital experiences where fans can converse with Coca-Cola's version of Santa Claus, created by agency Haddon Sundblom in 1931, and create personalized snow globe animations.

Conversion 273

Conversion Agency 273

Adweek

JANUARY 29, 2025

In this conversation, recorded at CES 2025, they discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, founder and CEO of 3C Ventures.

Conversion 259

Conversion Agency Marketing 259

Digital Remedy

MARCH 28, 2025

In todays fast-paced digital advertising world, full-service agencies are embracing forward momentum and finding new opportunities to scale their businesses with cutting-edge technology and innovative media solutions. But, here at Digital Remedy, were helping agencies break through the noise with tangible products built to address real needs.

Agency 66

Agency Brand Awareness Communications Conversion 66

Martech

NOVEMBER 6, 2024

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Its viral trends and interactive features build authentic connections and foster brand loyalty, while targeted ads and social commerce tools streamline the path from discovery to conversion.

Advertising 121

Advertising ROI CPA Conversion 121

Adweek

MARCH 15, 2024

During the conversation, Lee shares his journey from the agency world to Squarespace and the company's focus on design, creativity and.

Conversion 293

Conversion Agency Marketing 293

Ad Rants

SEPTEMBER 27, 2022

In this post, learn how you need to invest your time and energy in a conversion rate optimization strategy so that your business venture doesn't end up in a disaster. If you feel you don't have a knack for words, then it's best to hire a professional conversion rate optimization provider. Make Use of Contrasting Colors.

Conversion Rate 130

Conversion Rate Conversion Agency Marketing 130

Digiday

APRIL 3, 2025

Forget the standard job posting, Monks is auditioning its next AI leaders through an AI of its own creation: an AI recruiter personifying the agencys co-founder. The S4-owned agency recently debuted a new chatbot called “WesleyBot that serves as both recruiter and marketer.

Agency 65

Agency Conversion Media Marketing 65

Adweek

DECEMBER 21, 2023

One word has dominated our conversations reflecting on 2023: resilience. Marketing organizations and creative agencies have had to be especially resilient as they. At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they'll take away into the next. A fitting 2023 word, that.

Conversion 284

Conversion Agency Marketing 284

Adweek

JANUARY 5, 2023

managing director Charles Ifegwu of The Fifth, an award-winning social creative agency putting influential talent at the heart of brand clients' advertising. During the conversation, they discuss the fifth estate, how.

Marketing 284

Marketing Conversion Agency Advertising 284

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. Additionally, Smart Categories help marketers identify key conversation themes related to their brand. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. “Are you working overtime?”

MarTech 108

MarTech Retail Manufacturing Conversion 108

Martech

APRIL 15, 2025

Performance marketing is conversion-focused. Many tools have integrated attribution models so that you can understand what channel or platform led to a conversion. Finally, conversion tactics move those considering becoming customers into actually converting. Its all about that sale or lead, both easily measurable results.

ROI 89

ROI Marketing Brand Awareness Conversion 89

VideoWeek

MARCH 31, 2025

As transparency in media trading is moving up the agenda, so too are independent agencies, with the rise of CTV driving spend from indie agencies into a growing yet fragmented ecosystem. What does the sell-side need to do to make their supply more compelling to independent agencies? Is it a new home for DRTV?

Agency 52

Agency Brand Lift Ad Server Audience 52