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What We’ve Overlooked In the Agency AI Conversation

Adweek

2000 was the year I declared my first major in Cognitive Science/Artificial Intelligence. I was fascinated by the world of AI as we knew it 24 years ago. It was about neural networks, the psychology of language, how brains developed, and how computer science could ultimately intersect with mimicking and mapping what human brains did.

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Comedic Burger King France Ads Shed Light on Secret Soccer Field Conversations

Adweek

Professional soccer players talking to each other or their coaches and managers on the field often cover their mouths to ensure that their conversations can't be overheard by the opposing team or even parsed by lip-reading reporters or viewers at home.

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This Agency Is Calling Out Cannes Lions Cost With a Battleship-Style Activation

Adweek

With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against the capital might of major networks--as well as the lavishness of the occasion.

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How Agencies Are Having Hard Conversations With Clients About Their DEI Goals

Adweek

Many agencies have publicly committed more equitable advertising. They joined pledges, dedicating a certain number of their clients' media dollars to minority-owned publications. But the industry still has a long way to go. The 4A's Now. Next report on the talent and future of work cites a Salesforce study in which 71% of respondents.

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Generative AI Presents Small Agencies an Opportunity to Scale

Adweek

As conversations about the Metaverse and Web3 were swirling, Aaron Shapiro, having recently stepped down from his role as CEO of the IPG agency Huge, noticed another technology quietly gaining traction in the creative community. Agencies were paying more attention to generative AI, or auto-generated text and imagery.

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Describe Your Ad Agency in Six Words or Less

Fuel Lines

Here’s a challenge for advertising, digital, media and PR agencies. Let’s take it one step further … Can you describe your agency in six words “without” using these 10 Things Ad Agencies “usually” Say About Themselves? Ten things agencies are most likely to say about themselves: Full service. Set your agency apart.

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Owners Need to Be Social for Ad Agency New Business

Fuel Lines

Social media is a primary force that is redefining the role of the men and women who are agency owners. As Communicator and Chief , agency principals need to have a more prominent role in social media. Agency Principals Lack a Firsthand Knowledge. The time has arrived for social media to become an expectation for agency leaders.

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