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Paid advertising: Tips to boost qualified leads and reduce costs

Martech

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. During high-traffic times, you can try paid social advertising.

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Beginner’s Guide to Advertising Agency Case Studies

Single Grain

Is your ad agency struggling to get leads? Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. What Is a Marketing Agency Case Study? This gives your ad agency an edge over the competition by allowing you to boost your brand’s image.

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Best NFT PR Agency: Top 5 Choices for 2022

Single Grain

The best NFT PR agency could be the ultimate tool you need to get your Non-Fungible Tokens trending in front of the right audience. Capable of protecting your brand reputation, boosting awareness of your NFT project, and strengthening relationships with your target market, an NFT agency could be essential to your new venture.

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Mediaocean streamlines personalisation for brands with social creative tool

Flashtalking by Mediaocean

The social media tool is designed to help brands and agencies accelerate the scale of creative production through cross-platform social media management, and will improve overall social campaign performance. The platform manages over a third of global ad spend each year ($200 billion).

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17 Best Paid Media Tools for Marketers

Single Grain

WordStream Advisor is geared towards helping you launch paid media campaigns that offer high click-through, engagement and conversion rates. Whether you are running social ads or paid search or both, this tool helps you optimize your campaigns so you receive the leads, visits, calls and sales to improve your ROI. 9) Serpstat.

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Digital Advertising Strategies During a Recession

PrograMetrix

Related: What to Expect from Working with a Programmatic Agency. This brings new pockets of opportunity to marketers in terms of discounted advertising inventory and less competition on high value audiences. Data-driven digital advertising provides these pockets of opportunity. Convert Customers at All Costs.

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TikTok Ads vs Facebook Ads

AdvertiseMint

In contrast, Facebook ads are generally less profitable than other social media marketing platforms. Average conversion rate The average conversion rate compares clicks to conversions. However, the average conversion rate of TikTok is around 3.4%. to $1.00.