Adweek

JANUARY 5, 2023

In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with founder and CEO Ollie Lewis and U.S. managing director Charles Ifegwu of The Fifth, an award-winning social creative agency putting influential talent at the heart of brand clients' advertising.

Marketing 290

Marketing Conversion Agency Advertising 290

Adweek

JULY 7, 2022

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

Brand Awareness 306

Brand Awareness Agency Conversion Marketing 306

Fuel Lines

MARCH 22, 2018

Prospects seek out marketing providers for their expertise. . For over ten years I’ve prescribed creating a niche for agency new business and have helped create a positioning of expertise for over 300 agency principals. Perich is a small agency with a staff of 35. Ad Agency Prospects are Looking for Expertise .

Agency 254

Agency Communications Education Audience 254

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. ” By pointing out this disconnect in terminology, both groups experienced a huge “lightbulb moment” and adjusted their conversations.

Marketing 113

Marketing Machine Learning Finance Communications 113

Fuel Lines

MAY 2, 2019

Agency business development programs are often sales focused. The prospects have little, if any, awareness of the agency or how they’re different from their competitors. Success in “selling the agency” is proving to be extremely difficult. Marketing is where the prospect calls you.

Agency 254

Agency Communications Conversion Marketing 254

Martech

OCTOBER 1, 2024

I’m going to continue to explore the framework I introduced in those articles here, moving to the lower-right quadrant: Agency. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. Let’s dive into how we claim agency over AI agents.

Marketing 115

Marketing MarTech Agency Banner 115

Fuel Lines

MARCH 1, 2018

Social media is a primary force that is redefining the role of the men and women who are agency owners. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage. As Communicator and Chief , agency principals need to have a more prominent role in social media.

Agency 256

Agency Communications Public Relations Media 256

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Marketing 112

Marketing Audience MarTech Ad Tech 112

Fuel Lines

NOVEMBER 8, 2018

Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business. We have moved through the “hype phase” of social media when businesses and agencies felt compelled to participate because it was such a fad.

Agency 238

Agency Communications Media Conversion 238

Fuel Lines

AUGUST 22, 2019

Adding recommendations is one of the easiest ways to empower your agency’s new business program. As part of my consulting work, I’m asked to review a lot of agency websites from a new business perspective. Just yesterday, I was asked to review the website of a large ad agency in New York. G2 Crowd and Heinz Marketing.

Agency 254

Agency Conversion Rate Conversion Marketing 254

Adweek

OCTOBER 2, 2024

While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial. At Cannes Lions 2024, AI ignited essential and overdue discussions about the future of ad agencies and the creative industry. These conversations must highlight the ongoing need to promote diversity as we grow.

Conversion 328

Conversion Agency Advertising Marketing 328

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Marketing 123

Marketing Public Relations Communications MarTech 123

Digiday

MARCH 17, 2025

Media agencies are finding more uses for AI to automate routine campaign tasks, but when it comes to creative content, the technology still fails to impress. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Agency 83

Agency Media Impressions Conversion 83

Digital Remedy

OCTOBER 31, 2024

In the fast-paced world of digital marketing, the lan dscape is constantly evolving, and staying ahead requires marketers to regularly reflect on their processes and approach to media. That’s why Digital Remedy has identified the 7 Deadly Sins of Digital Marketing—common pitfalls that could cost you performance and efficiency.

Marketing 105

Marketing GDPR Audience Brand Awareness 105

Martech

NOVEMBER 6, 2024

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI.

Advertising 121

Advertising ROI CPA Conversion 121

Adweek

OCTOBER 15, 2024

The phrase appears in virtually every conversation about influencer marketing. And while it remains accurate, panelists at a group chat at ADWEEK House during Advertising Week New York, sponsored by creator marketing agency The Shelf, dove deeper into how working with creators is changing. Authenticity is key.

Conversion 299

Conversion Agency Advertising Marketing 299

Martech

SEPTEMBER 5, 2024

However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). There are two business drivers for taking a product-led approach to sales and marketing. Calculating conversions by 1,000 impressions shows free trials nearly double demos.

Non-Profit 121

Non-Profit Click Through Rate Impressions Conversion Rate 121

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Marketing 119

Marketing Finance Conversion Rate MarTech 119

Fuel Lines

JULY 11, 2019

Agency Owner, Jon Tsourakis. Being an agency owner can be lonely. Was it the round table discussions with the other agency owners? But I’m also a marketer. I’ve learned so much from smaller agencies because they’re at a different stage. So as you can tell, I highly recommend joining a group of other agencies.

Agency 212

Agency Education Conversion Marketing 212

Adweek

MARCH 2, 2023

As Microsoft and Google race to integrate the next wave of language artificial intelligence into their respective search engines, the push has left agencies with questions about what these new conversational platforms will mean for how ads are served.

Advertising 246

Advertising Marketing Conversion Agency 246

Adweek

JANUARY 29, 2025

Welcome to this episode of the Marketing Vanguard podcast. In this conversation, recorded at CES 2025, they discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Today, Jenny Rooney speaks with Michael Kassan, founder and CEO of 3C Ventures.

Conversion 263

Conversion Agency Marketing 263

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Additionally, Smart Categories help marketers identify key conversation themes related to their brand.

MarTech 108

MarTech Retail Manufacturing Conversion 108

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Marketing 114

Marketing Click Through Rate Conversion Rate Education 114

Basis

JANUARY 23, 2025

Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages. As such, staying ahead in the industry requires agency leaders to understand this evolving landscape and cultivate diverse-owned supply partnerships thoughtfully and proactively.

Agency 85

Agency Media Audience Marketing 85

Adweek

MARCH 15, 2024

On this week's episode of Marketing Vanguard, host Jenny Rooney sits down with Squarespace chief creative officer David Lee to discuss the intricacies of creativity, brand strategy and the evolving role of in-house capabilities.

Conversion 299

Conversion Agency Marketing 299

Martech

MAY 21, 2024

Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion. While well-executed creative briefs still serve as a solid foundational tool for today’s marketers, they unfortunately require one thing in short supply with marketers: time.

Conversion 109

Conversion Marketing A/B Testing Electronics 109

Adweek

DECEMBER 21, 2023

One word has dominated our conversations reflecting on 2023: resilience. Marketing organizations and creative agencies have had to be especially resilient as they. At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they'll take away into the next.

Conversion 289

Conversion Agency Marketing 289

Single Grain

DECEMBER 30, 2024

Account-based marketing (ABM) can elevate your marketing results by targeting individual accounts with a higher chance of converting. Numerous ABM tactics and tools exist, but some organizations prefer working with an account-based marketing agency. The right ABM agency can do more than achieve your marketing goals.

Agency 52

Agency Marketing ROI Communications 52

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

ROI 123

ROI MarTech Marketing Agency 123

Ad Monsters

MAY 15, 2024

Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving these innovative initiatives. What specific gaps in the market are these brands designed to fill?

Conversion 116

Conversion Retail Machine Learning Marketing 116

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. Leading U.S. ” Why we care.

Conversion 113

Conversion Marketing SEO MarTech 113

Digiday

APRIL 3, 2025

Forget the standard job posting, Monks is auditioning its next AI leaders through an AI of its own creation: an AI recruiter personifying the agencys co-founder. The S4-owned agency recently debuted a new chatbot called “WesleyBot that serves as both recruiter and marketer. Continue reading this article on digiday.com.

Agency 61

Agency Conversion Media Marketing 61

Adweek

FEBRUARY 28, 2025

Welcome to this episode of the Marketing Vanguard podcast. In this engaging conversation, Kate shares her journey from agency life to becoming the CMO of one of the world's most dynamic destinations, discussing how Las Vegas continues to evolve.

Marketing 165

Marketing Conversion Agency Advertising 165

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

MarTech 113

MarTech Food Machine Learning SEO 113

Ad Rants

SEPTEMBER 27, 2022

In this post, learn how you need to invest your time and energy in a conversion rate optimization strategy so that your business venture doesn't end up in a disaster. If you feel you don't have a knack for words, then it's best to hire a professional conversion rate optimization provider. Make Use of Contrasting Colors.

Conversion Rate 130

Conversion Rate Conversion Agency Marketing 130

Digital Remedy

MARCH 28, 2025

In todays fast-paced digital advertising world, full-service agencies are embracing forward momentum and finding new opportunities to scale their businesses with cutting-edge technology and innovative media solutions. But, here at Digital Remedy, were helping agencies break through the noise with tangible products built to address real needs.

Agency 59

Agency Brand Awareness Communications Conversion 59