Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), In all instances, the client’s old agencies claimed things like, “We use proprietary code, so we can’t share it,” or “It’s all under our account and can’t be transferred.” This is a warning to all business professionals.

Agency 123

Agency Impressions Marketing Conversion 123

Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Indeed, as one agency CEO put it , The business of agencies right now is staying in business.

Agency 98

Agency Media Advertising Conversion 98

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. It conducts real-time conversations, adapts to caller intent, and seamlessly hands off inquiries to human agents when necessary.

MarTech 68

MarTech Ad Server Audience Entertainment 68

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. It provides safe, actionable insights into youth behavior, assisting brands and agencies to engage younger consumers. Supernormal’s Voice Agents is a platform for creating custom conversational AI assistants that integrate directly into your workflow. Processing.

MarTech 64

MarTech Conversion Fashion Retail 64

Martech

OCTOBER 1, 2024

I’m going to continue to explore the framework I introduced in those articles here, moving to the lower-right quadrant: Agency. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. Let’s dive into how we claim agency over AI agents.

Marketing 115

Marketing MarTech Agency Banner 115

Martech

SEPTEMBER 5, 2024

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). appeared first on MarTech.

Non-Profit 121

Non-Profit Click Through Rate Impressions Conversion Rate 121

Martech

NOVEMBER 6, 2024

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Its viral trends and interactive features build authentic connections and foster brand loyalty, while targeted ads and social commerce tools streamline the path from discovery to conversion. Processing.

Advertising 121

Advertising ROI CPA Conversion 121

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack?

Advertising 131

Advertising Non-Profit MarTech SEO 131

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. ” It says, “If I could double your email revenue, would you listen to me?”

ROI 123

ROI MarTech Marketing Agency 123

Martech

MAY 23, 2024

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies.

MarTech 109

MarTech Machine Learning SEO Agency 109

Martech

APRIL 15, 2025

Performance marketing is conversion-focused. Many tools have integrated attribution models so that you can understand what channel or platform led to a conversion. Finally, conversion tactics move those considering becoming customers into actually converting. Its all about that sale or lead, both easily measurable results.

ROI 89

ROI Marketing Brand Awareness Conversion 89

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. Get MarTech! Leading U.S. In your inbox.

Conversion 113

Conversion Marketing SEO MarTech 113

Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. The post Why marketing benefits when it provides forecasted guidance appeared first on MarTech. Processing.

Marketing 113

Marketing Machine Learning Finance Communications 113

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. past-user email campaigns have 3X higher conversion rates versus other email campaigns.

MarTech 123

MarTech Conversion Rate SEO ROI 123

Martech

MAY 21, 2024

Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion. There is a growing need to complement this approach with more dynamic and conversational approaches. David Ogilvy famously said, “Give me the freedom of a tight brief.”

Conversion 109

Conversion Marketing A/B Testing Electronics 109

Martech

JULY 12, 2024

Define the right marketing strategy for your organization Before diving into the implementation of any technical changes intended to adapt to privacy regulations, it’s important to take a closer look at the current state of your marketing mix and martech stack. Keep them in the loop on what’s working and not working as the rollout proceeds.

ROI 110

ROI Conversion Marketing Education 110

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. The post Urban digital transformation: Insights for marketers from global smart cities appeared first on MarTech.

Marketing 112

Marketing Audience MarTech Ad Tech 112

Martech

SEPTEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today is Day 2 of MarTech! The one thread running through almost everything at the fall MarTech conference is the data challenge. Chris Wood, Editor.

MarTech 115

MarTech Healthcare Finance Cookies 115

Martech

APRIL 3, 2025

Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health. Weve created false trade-offs, where brand investment is seen as a nice-to-have because it doesnt show up in the same dashboards as conversion campaigns. The result?

Brand Lift 85

Brand Lift Conversion Retargeting Finance 85

Martech Series

JUNE 8, 2022

More than 30 million brands, businesses, artists, publishers and agencies can now embed typeforms directly within Linktree to grow and engage their audiences. Brands will now be able to engage their social media audiences with Typeform’s no-code conversational solutions without redirecting their audiences away from their Linktree ecosystem.

Conversion 92

Conversion Audience Media MarTech 92

Martech Series

NOVEMBER 20, 2022

“As marketers ourselves, we are intimately familiar with the challenges our brands and agencies face every day,” said Dave Dickman, CEO of Tagger Media. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Conversion 96

Conversion Affiliates Media ROI 96

Martech

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. Sign up today!

Conversion 108

Conversion ROI Ad Targeting MarTech 108

Martech

FEBRUARY 12, 2025

Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work. As martech providers introduce new AI capabilities, technologists must design scalable architectures, select the best tools and data components and ensure they meet business needs.

Marketing 123

Marketing Public Relations Communications MarTech 123

Martech

NOVEMBER 15, 2022

Yesterday, I had a conversation I must’ve had 100 times. . Apparently, someone in global HQ committed a considerable amount of the budget (seven figures) to a very large martech platform — and marketing and IT are forced to fund it. He’s also seen this before and he’s skeptical of what we call the “martech trap.”.

MarTech 109

MarTech Marketing Agency Conversion 109

Martech Series

NOVEMBER 1, 2022

Automatically Prepares Customers with Yearlong Runway to Normalize Cookieless Conversion Tracking. Basis Technologies , a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, enabled cookieless conversion attribution for its customers.

Conversion 81

Conversion Advertising Cookies Ad Server 81

Martech

AUGUST 31, 2023

The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Our conversation about this raised other interesting questions, as well. A: The practical answer is it’s usually different parties and different agencies who are touching these things.

MarTech 111

MarTech Agency Banner Brand Awareness 111

Martech

SEPTEMBER 10, 2024

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.

Media 113

Media Advertising Ad Ops Non-Profit 113

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. The post Optimizing LLMs for B2B SEO: An overview appeared first on MarTech.

SEO 109

SEO Conversion Education Rich Media 109

Martech

FEBRUARY 7, 2022

CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: “2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, chief revenue officer at CallRail. . “ Key findings from the research include: 2021 saw extensive growth for marketing agencies.

Agency 98

Agency Marketing Conversion MarTech 98

Martech

AUGUST 5, 2021

When selecting vendors or services firms, martech buyers ask for references often, but check them rarely. Based on two decades of helping large enterprises select the right martech platforms, I believe martech customers should overcome any reticence and arm themselves with a methodical approach. Titles vary.

MarTech 109

MarTech Conversion Impressions Agency 109

Martech Series

JUNE 30, 2022

Brandon Rae, VP of Sales at Vibrant Media chats about the growth of contextual advertising in this short Q&A with MarTech Series: Welcome to this MarTech Series chat, Brandon, tell us about yourself and your role at Vibrant Media. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow.

MarTech 97

MarTech Media Cookies Audience 97

VideoWeek

DECEMBER 17, 2024

Stalling the transition A common viewpoint is that the responsibility should fall on buyers, i.e. marketers, and agencies. The addressability narrative became mainstream and everybody became interested in the identity conversation with many companies jumping on the alternative ID solution bandwagon.

Manufacturing 98

Manufacturing Cookies Ad Tech Conversion 98

Martech

MARCH 3, 2025

The entire martech and demand gen ecosystem is built around maximizing MQLs rather than revenue. The problem is further compounded by agencies and vendors who profit from the system without being held accountable for whether their efforts translate into pipeline or revenue. ” See the conference agenda and get your free pass. .”

Marketing 119

Marketing Finance Conversion Rate MarTech 119

Martech Series

JULY 18, 2022

WPP announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. ” Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media.

eCommerce 98

eCommerce Agency SEO Conversion 98

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Familiarizing yourself with their martech stack. Examining lead stages and conversion criteria. In short, you’ve done nothing at all.

Agency 109

Agency Communications Machine Learning Conversion 109

Martech Series

JUNE 20, 2022

Nate Abbott, Head of Product at Front shares a few proven product marketing tips and best practices in this quick catch-up: Welcome to this MarTech Series chat, Nate, tell us about yourself and more about your role at Front. What we’ve found is that when people have more agency over their life, they’ll be happier and perform better.

MarTech 89

MarTech Communications Conversion Shipping 89

Chief Martech

MARCH 30, 2023

At the start of the year, I predicted 2023 would be a chaotic year for martech — yet the start of a truly massive wave of growth for the industry. Yet another way in which these smart conversational engines are being harnessed is for new user interfaces to software applications. Text in, text out. Okay, now with GPT-4, image input too.)

MarTech 111

MarTech Marketing Conversion SEO 111