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Owners Need to Be Social for Ad Agency New Business

Fuel Lines

Social media is a primary force that is redefining the role of the men and women who are agency owners. Andy Polansky, CEO of global public relations firm Weber Shandwick. As Communicator and Chief , agency principals need to have a more prominent role in social media. Agency Principals Lack a Firsthand Knowledge.

Agency 256
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The Science of Great Tweets for Ad Agency New Business

Fuel Lines

This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. Conversion: How many users sign up for your service or buy your product.

Agency 275
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My 70-20-10 Twitter Formula for Ad Agency New Business

Fuel Lines

I have used other tools to help me determine the frequency for tweeting my posts, finding the right mix of tweets – my content, curated content, conversations, and updates, etc. Answering questions, sharing a point-of-view, re-connecting, collaboration, participating in conversation, etc.

Agency 279
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CEOs who are social will be the next new thing

Fuel Lines

Ken and I continued the conversation on the impact social media has made upon the advertising industry and business. Andy Polansky , CEO of global public relations firm Weber Shandwick. The next day, Ken emailed me the cartoon above and thought I would share it with you. How will CEOs respond organizationally and personally?

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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Communications and public relations experts use genAI to produce content for press releases, interviews and executive briefings, but its capabilities go further. AI tools also help analyze and predict event success, identify potential leads and prioritize them based on conversion likelihood.

Marketing 122
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2014 The Year of the Social CEO

Fuel Lines

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky , CEO of global public relations firm Weber Shandwick.

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CEOs Can’t Afford to Ignore Social Media

Fuel Lines

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky , CEO of global public relations firm Weber Shandwick.

Media 274