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Everything We Published on AI This Year

Basis

Few innovations have sustained as much buzz in the advertising industry of late. AI and the Future of Marketing Since ChatGPTs public release in 2022, conversations around generative AI have flooded the digital advertising ecosystem. But how do advertisers really feel about the technology? With 82.4%

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Paid advertising: Tips to boost qualified leads and reduce costs

Martech

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. During high-traffic times, you can try paid social advertising.

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Maximize Your Social Impact: Top 5 Paid Social Media Agencies

Single Grain

But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do?

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Best Paid Social Media Agency: Top 5 Choices in 2022

Single Grain

But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play. TABLE OF CONTENTS: ↓ What Does a Paid Social Media Agency Do? Setting up conversion tracking.

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Beginner’s Guide to Advertising Agency Case Studies

Single Grain

Is your ad agency struggling to get leads? Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. What Is a Marketing Agency Case Study? This gives your ad agency an edge over the competition by allowing you to boost your brand’s image.

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TikTok partners with Hootsuite, Sprinklr, Emplifi and more to make it easier for brands to reach users

TechCrunch Ads

Marketers can now also track conversations happening in the comments sections of their videos. Last month, the company launched a new Creative Agency Partnerships (CAP) University program that is designed to help creative agencies become “TikTok experts.”

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What is call analytics and how does it deliver key insights to marketers?

Martech

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. AI is increasingly being applied to analyze and “spot” keywords, phrases and speech patterns for positive or negative signals of conversion intent.