Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.

Cookies 122

Cookies Ad Tech Audience Advertising 122

Ad Monsters

JANUARY 4, 2024

After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. Agencies are continuing as status quo and publishers are working to find individual solutions that will work for their data environments.

Cookies 116

Cookies Agency Retail Advertising 116

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Firefox and Safari blocked third-party cookies years ago. The future of addressability. Why we care.

Cookies 119

Cookies Non-Profit Advertising MarTech 119

Digiday

FEBRUARY 4, 2024

As agencies get more serious about finding the right third-party cookie alternatives , they are running into challenges, both old and new. Some of these include changes in audience size or measurement and standardization obstacles — and potentially even its own set of privacy questions. Continue reading this article on digiday.com.

Cookies 98

Cookies First-Party Cookies Agency Audience 98

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. To use a non-cookie-related example, sometimes well see clients want to stop a display or video campaign because theyre not seeing the same metrics as search.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

VideoWeek

DECEMBER 17, 2024

After a year dominated by Google’s cookie u-turn, digital marketers find themselves at a crossroads. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. Was this investment wasted?

Manufacturing 98

Manufacturing Cookies Ad Tech Conversion 98

Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The digital advertising world stands at the cusp of a major revolution, poised to redefine itself as it phases out third-party cookies. Explore how Ops Mage can redefine engagement and monetization.

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Cookies Ad Server GDPR Ad Ops 116

AdExchanger

JANUARY 2, 2024

Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much. Cookie deprecation was “a really hot topic a year and a half or so ago,” said Mara Greenwald, SVP of commerce media at Night Market, Horizon Media’s commerce-focused agency.

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Agency Cookies Media Marketing 128

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. After multiple delays. In your inbox.

Cookies 136

Cookies Impressions MarTech Retail 136

Digiday

JULY 28, 2024

With a week under their collective belts to absorb Google’s surprising, but not shocking news, that it’s doing an about-face on deprecating third-party cookies from its browsers, media agencies large and small are choosing to press ahead as if cookies are going away — especially since they kind of are anyway.

Cookies 89

Cookies Media Agency 89

Digiday

JANUARY 29, 2024

With the ongoing cookie deprecation underway, independent agencies are shifting their attention to identifying new audiences, testing artificial intelligence and expanding data tools to prepare for the accompanying measurement changes, which may look different for independents than they do for their holding company counterparts.

Cookies 91

Cookies Agency Media Retail 91

Martech

MARCH 10, 2025

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. A dedicated project owner or an outside agency can help connect the dots across your organization, improving alignment and efficiency.

Marketing 115

Marketing Cookies Machine Learning Retail 115

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

Cookies 117

Cookies GDPR Click Through Rate Advertising 117

Digiday

JANUARY 18, 2024

Given the focus on cookie deprecation changes this year, agencies and clients will increasingly seek more transparency with campaign insights and data across retail media. So commerce shop The Mars Agency in early January introduced two new products for its commerce marketing platform, Marilyn.

Cookies 91

Cookies Retail Agency Media 91

Ad Monsters

NOVEMBER 20, 2024

The shift away from MFA ( Made for Advertising ), the rise of AI, and the looming threat of cookie deprecation are front of mind for buyers and sellers. Buyers want higher quality offerings that are future-proofed as cookies decline. The Rise of Rich Publisher Products AI is giving publishers a surprise boost at a very opportune time.

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Audience Advertising Cookies Retail 105

AdExchanger

APRIL 11, 2024

In a nod to the interconnectedness of data, the agency holding company Dentsu created a new data and technology group. In […] The post Dentsu’s Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data appeared first on AdExchanger.

Cookies 107

Cookies Agency 107

Digiday

NOVEMBER 12, 2023

Could 2024 finally be the year we witness the transition into the deprecation of third-party cookies? Agencies have been preparing for this inevitability for years by developing privacy and compliance tools and metrics — despite tech players shifting their timing. This is a member-exclusive article from Digiday.

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Cookies Agency Media 96

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Trends for Agencies in 2025: The changing role of advertising experts a.

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Advertising Marketing Retail Agency 101

Digiday

AUGUST 7, 2024

The threat of Google’s crumbling third-party cookie led to a boom in the retail media network space as they were seen as a cookieless solution. However, after years of uncertainty, Google had a change of heart , and decided to keep cookies in Chrome after all leaving users to decide if they want to be tracked.

Cookies 99

Cookies Retail Agency Media 99

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. It uses large language models and consumer behavior insights to enhance URL classification and contextual targeting without relying on cookies.

MarTech 115

MarTech Electronics GDPR Audience 115

Digiday

MAY 19, 2024

There’s the brewing measurement mess as third-party cookies eventually go away. At the Digiday Programmatic Marketing Summit last week in Palm Springs, California, agency executives participated in closed-door town hall discussions, in which they were granted anonymity for their candor.

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Cookies Agency Marketing Media 94

Digiday

MARCH 7, 2024

Especially when the biggest oil field — third-party cookies — is drying up. Clients, which include marketers and agencies, can bridge the divide between brand metrics, like awareness, favorability and purchase intent, to performance outcomes, like search, site visits and shopping, across their whole multimedia campaign.

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Cookies Agency Pop-Up Brand Lift 94

AdExchanger

AUGUST 18, 2022

But advertisers and agencies are slow to realize that. Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger. Today’s column is written by Aaron McKee, CTO at Blis.

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Cookies Audience Advertising Ad Tech 111

Digiday

DECEMBER 11, 2024

We established earlier this week that publishers are moving away from third-party cookies with or without Google. But when it comes to marketers, it turns out they’re a lot more hesitant to let go of cookies than their publisher counterparts, and, in particular, brand marketers are more hesitant than agencies.

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Cookies Agency Marketing Media 77

Martech

APRIL 4, 2022

MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. The post MiQ announces post-cookie programmatic package appeared first on MarTech. Identity Spine. There has to be a winning number there, right?

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Cookies Agency MarTech Advertising 98

AdExchanger

OCTOBER 26, 2023

Another Cookie Delay? The third-party cookie might receive another stay of execution – and this time it wouldn’t be Google pushing the deadline. Sign up here.

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Cookies Marketing Agency 111

Ad Monsters

APRIL 10, 2023

Publishers lacking a strategy to drive user authentication without third-party cookies can expect lower CPMs and less revenue. Steven Goldberg, VP of North America Publishers, LiveRamp, shared post-cookie solutions for publishers at PubForum Miami. Goldberg highlighted a LIveRamp study looking at 70+ global publishers with ATS.

Cookies 98

Cookies CPM Impressions Conversion 98

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Digiday

JUNE 9, 2024

Two things the ad industry can seemingly count on like clockwork: Google to postpone its third-party cookie deprecation plans and advertisers to be less-than-ready for the cookie to go away.

Cookies 96

Cookies Advertising Agency Media 96

AdExchanger

JANUARY 30, 2024

The cookie is on its farewell tour as subscription- and ad-supported media battle it out. We are at a critical inflection point in our digital evolution,” IAB CEO David Cohen told attendees at the 1,200-person-strong Annual Leadership Meeting in […] The post Still Waiting For That Cookie To Crumble? “We

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Cookies Media Agency Marketing 126

Ad Monsters

NOVEMBER 25, 2024

Across the aisle, Therran Oliphant, SVP Ad Tech, Agency Partners at Flashtalking by Oceanmedia, and the buy side champion, acknowledged his team’s challenges due to fragmentation. “There is a sprawl of data sets, and we must collect them from multiple places.

Cookies 105

Cookies Audience Ad Tech Conversion 105

Digiday

NOVEMBER 9, 2023

The same could be said of how brands and agencies have approached contextual targeting. As brands reach out to agencies to plan for life without cookies, agency teams have a pivotal opportunity to prove their strategic value and deepen client relationships.

Cookies 95

Cookies Advertising Agency Media 95

Digiday

JULY 8, 2024

In the seemingly never-ending saga around cookies’ official sunsetting from digital advertising, more companies are entering the fray in an effort to secure a foothold among those looking for cookie replacements. One identity resolution company recently generated some positive results with a media agency.

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Cookies Education Audience Agency 74

VideoWeek

NOVEMBER 6, 2024

The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe’s latest ‘Attitudes to Programmatic Advertising’ report. In 2024, 44 percent of advertisers said they outsource their programmatic operations to agencies, up from 4 percent in 2023.

Media 59

Media Cookies Agency Viewability 59

Digiday

FEBRUARY 14, 2024

They’re testing alternatives to third-party cookies now that the tech giant has clipped one percent of them in its Chrome browser. These marketers understand the tests won’t be perfect, but they’re seizing the moment to make a start. After all, as they argue, if not now, then when? Continue reading this article on digiday.com.

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Cookies Marketing Agency Media 98

Digiday

MARCH 3, 2024

Google has finally thrown down the gauntlet, making good on its promise to decimate third-party cookies in its Chrome browser by the end of this year. As the fallout continues, however, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads.

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Cookies Marketing Banner Display Advertising 98

Digiday

DECEMBER 26, 2023

Throughout the year, Digiday+ Research tracked the ups and downs in the media and marketing industries through regular surveys of publisher, agency, brand and retailer professionals. Below, we round up the biggest trends of the year, based on the data that resonated the most with our readers.

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Cookies Retail Media Agency 96