Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting.

Advertising 98

Advertising Cookies CPM Retargeting 98

VideoWeek

AUGUST 23, 2024

This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. The Week for Brands & Agencies WARC Forecasts 10.5

Ad Tech 98

Ad Tech Cookies Agency Media 98

Clearcode

MAY 24, 2023

How Can Agencies Build An Exchange Using Prebid Server? Both the client-side (Prebid.js) and server-side (Prebid Server) implementation have pros and cons. The main benefit of running header bidding auctions in web browsers is that it’s easier to identify individuals, e.g. via cookies. adapter for the publisher.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Digiday

SEPTEMBER 29, 2022

Such insights are contained in a report out this week from IAB Europe (see below) which further reveals that 80% of agency respondents and 74% of brands were eager to increase programmatic investment further but sourcing talent remains an issue. 27% of advertisers cite “cost efficiencies” as the key reason for investment.

GDPR 69

GDPR Marketing Demand Side Platform Cookies 69

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%. Fren-zoned’?

Demand Side Platform 72

Demand Side Platform Ad Tech Cookies Media 72

InMobi

SEPTEMBER 6, 2018

Brands want to be where their target audience is, so their agencies must adapt. Any brand agency worth its salt today must be able to provide its clients with a range of advertising options for reaching and targeting mobile users. Fear not, as this is where a demand-side platform (DSP) comes into play.

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

TechCrunch Ads

MAY 26, 2022

State of Texas.). The latest Google probe by the CMA focuses on what it describes as “strong” positions Google holds in adtech intermediation, aka the adtech tech stack, which the regulator suspects could be distorting competition — since the tech giant owns the largest service provider in three key parts of the chain.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

SEPTEMBER 26, 2022

Programmatic deals are fairly stable, agency marketplaces (like Omnicom Zero and MSupply) are lagging a bit behind. Actually, we see a bit more open market these days — some agencies pursue a strategy where they both buy via deals/agency marketplace and open market.”.

Advertising 74

Advertising Marketing Ad Tech Impressions 74

VideoWeek

JANUARY 12, 2024

Google Seeks to Reassure Industry Over Privacy Sandbox Concerns Google has provided an update to its Privacy Sandbox products, a privacy-centric toolset designed to replace cookies as they begin their phase-out in Chrome. Consulting giant Accenture has acquired digital design and tech agency Work & Co. Work & Co.,

Cookies 98

Cookies Audience Media Demand Side Platform 98

Clearcode

OCTOBER 21, 2024

In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. The EFF’s Cory Doctorow acknowledged the benefit of removing third-party cookies but opinioned FLoC for potentially making Google a gatekeeper of user privacy. The regulator body filed against the Privacy Sandbox.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

InMobi

FEBRUARY 28, 2021

UIDs are standardized identifiers that recognize users and user identities across different platforms. UIDs enable ad tech agencies and marketers to target the right users with the right advertisements at the right time across platforms and devices. This is where the Universal IDs (or UIDs) come in.

Demand Side Platform 52

Demand Side Platform Fill rate Ad Tech Cookies 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

VideoWeek

OCTOBER 6, 2023

Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The company is also expanding its agency partner program, whose founding members include Dentsu and Vayner3.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV. “By

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Basis

OCTOBER 4, 2022

In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations specializing in political marketing. Perhaps agencies and consulting firms are ready to weather the activity and the lulls. This was up from 63% in 2020 and just 40% in 2018.

Media 52

Media Marketing Cookies Demand Side Platform 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. NHL, Getty Images, Electrolux and Bayer have all moved some media-buying responsibilities from agencies to in-house in the last year alone. As advertising trends evolve, we marketers have become much smarter.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? Does Dynamic Creative Optimization Use Third-Party Cookies?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

VideoWeek

JUNE 9, 2023

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.

Agency 52

Agency Media Ad Tech eCommerce 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting.

Advertising 52

Advertising Cookies CPM Retargeting 52

VideoWeek

MAY 31, 2024

Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024 ad spend forecast to 5 percent growth, compared with 3.3 Agency insiders suggested TikTok’s generative video tool was “not very useful”, arguing that TikTok users would likely spurn branded posts not created by humans. percent in 2023.

Media 52

Media Agency Audience Cookies 52

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. ID5’s identity graph will enable advertisers on The Trade Desk platform to leverage ID5’s cookieless ID.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

InMobi

APRIL 4, 2019

First, a brand or their agency decides to spend some amount of money on programmatic media buying. To get started, they’ll often leverage an agency trading desk (ATD) to help with optimization, tracking, spend management, etc.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

VideoWeek

JULY 29, 2022

Fifty-four percent of agencies say the industry is facing its worst ever talent crisis, while 48 percent of those surveyed overall (including agencies, advertisers, ad tech companies and media owners) share that sentiment. ATTN: Launches In-House Agency. The Week For Agencies. The Week in Tech.

Ad Tech 52

Ad Tech Agency Media Cookies 52

AdvertiseMint

JANUARY 24, 2024

Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop. These platforms do all the hard work for digital advertisers and business owners. The right platform could transform your ads efforts and ROI.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 68

Impressions Audience Ad Targeting Agency 68

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

MAY 24, 2024

Amazon Releases Ad Measurement Product for Publishers to Compare Alternative IDs Amazon has unveiled a new ad measurement product to help publishers prepare for cookie deprecation, Ad Age reported on Monday. The agency is also considering national and international expansion. and Yahoo’s ConnectID. billion views in the following week.

Media 52

Media Retail Ad Server Ad Inventory 52

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The main way it does this is by blocking third-party cookies and other cross-site tracking techniques. Next, we have advertising agencies.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Worse cookie matching.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. The “direct-to-glass” offering is now available to brands and agencies in the US, UK, Mexico, Brazil, Italy, Australia, and Canada. It’s an exciting step on our ambitious AV journey.”

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP). Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Lemonads

NOVEMBER 29, 2020

When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk. DMPs collect and analyze a substantial amount of cookie data to then allow the marketer to make more informed decisions of whom their target audience may be.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52