Agency Cookies Pharmaceuticals 
Basis
JANUARY 24, 2024
But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays. For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations.
Digiday
MAY 2, 2024
Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.
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Basis
DECEMBER 1, 2023
In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024.
Digiday
FEBRUARY 8, 2023
With privacy restrictions tightening, agencies will have to step up their privacy practices this year. Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. While the U.S. As Stacey Stewart, U.S.
Ad Monsters
JANUARY 28, 2024
With cookie deprecation finally here, how could it not be? Everything from creating addressable audiences for pharmaceutical and healthcare companies to measuring the ad’s effectiveness will become more difficult in 2024 without consumer consent. Well, another year around the sun, and data privacy is still a hot topic in ad tech.
Digiday
JUNE 13, 2022
As the elements that encompass Web3 — the metaverse, NFTs, blockchain, crypto, gaming and DAOs — wend their way into the marketing universe, media agencies are taking heed and learning their makeup and potential as quickly as possible, but without rushing too fast. What’s also clear is no one media agency is rushing the process.
Digiday
OCTOBER 19, 2022
Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.
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