VideoWeek

AUGUST 25, 2022

This data was collected using Amplified Intelligence’s attentionTRACE mobile app, which combines facial footage from phone cameras with metadata on viewability, scroll patterns, sound and phone orientation. ” Where the agencies are focusing their attention is gaze direction, fixation and dwell time, argues Goode.

Video Ads 124

Video Ads Cookies Viewability Banner 124

Digiday

OCTOBER 17, 2023

Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to.

Click Through Rate 91

Click Through Rate Advertising Viewability Cookies 91

VideoWeek

NOVEMBER 15, 2024

” Majority of Brands Plan to Move Away from Time and Materials Remuneration Three out of four multinational brands are looking to change their agency remuneration model in the next three years, according to the WFA and MediaSense. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Media Math

MARCH 22, 2022

You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money. There’s a lot of cat and mouse playing out in programmatic advertising. Start Blocking.

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Martech

MARCH 6, 2023

While cookies are going away, IP targeting is here to stay. At my agency, we also like to use keywords for targeting. Viewability Viewability refers to whether a viewer saw the ad. Viewability is determined by dividing the number of viewable impressions by the total number of impressions.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Basis

AUGUST 30, 2022

And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process. CTV ads are high-quality, non-skippable, and 100% viewable. Is my ad high-definition, as many CTV devices connect to big screens?

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Ad Monsters

APRIL 5, 2024

We conduct thorough web interrogations using machine learning to scrutinize each publisher’s URL, gaining transparency into vendors, tools, beacons, pixels, and cookies. Our PCI serves as a compliance score. This process allows us to discern consent management solutions, analytic tools, data brokers, and more. AB: The U.S.

GDPR 105

GDPR Impressions Machine Learning Viewability 105

Digiday

DECEMBER 22, 2022

In this new Q&A, Dr. Jochen Schlosser, Chief Technology Officer at Adform, spoke with the Custom in-house agency at Digiday Media about how ad tech will respond to questions around privacy, identity, sustainability and transparency in 2023. Is the ‘death of the cookie’ still an issue, or are marketers finding alternative solutions?

Ad Tech 70

Ad Tech Cookies Viewability ROI 70

Digiday

JANUARY 8, 2023

Nordic publisher Schibsted grew tired of waiting for advertisers to place their bets on an alternative to third-party cookies, so it made the choice for them. What we’re doing is making it easier for advertisers to access our audiences without third-party cookies.”. That choice was, perhaps unsurprisingly, its own first-party IDs.

Cookies 69

Cookies Marketing Ad Tech Viewability 69

Ad Monsters

MAY 1, 2024

Buyers, particularly at agencies, are extremely stretched. DSP campaign goals set too high viewability? Instead, audiences are matched to traffic using publisher first-party signals and sent to the DSP on Deal IDs, removing the audience and traffic matching burden off DSPs relying heavily on cookies and legacy identifiers.

Viewability 59

Viewability Machine Learning CPC Ad Server 59

VideoWeek

FEBRUARY 9, 2024

percent) IPG Sees Continued Low Spending from Tech and Telco Clients Agency holding company Interpublic Group posted organic net revenue growth of 1.4 Reach will share first-party contextual data on which sorts of content certain types of users are reading, enabling Amazon to offer targeting based on that data without the need for cookies.

Cookies 98

Cookies Media Agency Audience 98

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . “The death of the third-party cookie is now in the immediate future going into 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

Basis

MARCH 14, 2023

In the context of burnout within the digital advertising industry , it’s critical that brands and agencies seek out ways to automate as many of the workflow-related aspects of the media buying process as possible in order to retain talent and avoid the high costs of turnover.

Advertising 96

Advertising A/B Testing Audience Viewability 96

Digiday

SEPTEMBER 15, 2022

has experienced agencies fighting back for more KPIs post-campaign, delaying the start of payment windows by days or even weeks. Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. Developing first-party data to prepare for the post-cookie era. Blavity Inc.

Media 69

Media Advertising Cookies Impressions 69

Digiday

MAY 29, 2022

To wit, the partnership lets media buyers activate NXTeck segments and combine them with other targeting criteria, such as performance and viewability targeting, to create customized packages on Smart’s platform. It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency.

Media 84

Media Advertising Pharmaceuticals Marketing 84

VideoWeek

MAY 17, 2024

Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK. X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen.

Retail 98

Retail Media Ad Tech Audience 98

Basis

NOVEMBER 5, 2024

In the context of burnout within the digital advertising industry , it’s critical that brands and agencies seek out ways to automate as many aspects of the CTV media buying process as possible in order to retain talent and avoid the high costs of turnover.

Advertising 96

Advertising Audience A/B Testing Viewability 96

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. The Week For Agencies. IPA Offers Agency Members Free ABC Membership. Seven New Agencies Join the IPA.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

AUGUST 1, 2023

The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. DV said the joint offering enables it to monitor the end-to-end media transaction, from activation to measurement. Scibids meanwhile has raised $7.2

Viewability 52

Viewability Ad Tech Cookies Impressions 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail 97

Retail Agency Media Ad Tech 97

VideoWeek

SEPTEMBER 3, 2024

Google’s U-turn on cookies this summer came as little surprise to many in the industry, potentially limiting its impact for premium publishers. “Cookie deprecation had basically happened for us,” says James Florence, Head of Advertising Technology at Immediate Media. What does your identity strategy look like?

Cookies 59

Cookies Food Ad Tech Viewability 59

InMobi

JULY 21, 2016

Even these progressive advertisers along with their agencies had an uphill climb in terms of technology partner selection to power their programmatic platforms and talent pool to operationalize it. One needs to transition from the easy to implement, widely available cookie based desktop world to the device identifier based mobile world.

Banner 52

Banner Viewability Impressions Audience 52

Ad Monsters

APRIL 25, 2024

Opting to focus on lowering the carbon footprint of the digital advertising industry, Brian left OpenX to launch the Alpine Project, a consultancy that helps advertising agencies, ad tech platforms and publishers create and implement environmental sustainability strategies. And the six largest ad agency holding companies have done so as well.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Media Math

MAY 23, 2022

MediaMath Country Manager, India, Pranjal Desai sat down with Matterkind Business Head Paras Mehta to discuss how we’re working with Interactive Avenues, a leading online digital marketing agency in India, to deliver advertisers a modernized ecosystem across all channels that’s transparent, fair and effective. What marketers want.

Marketing 52

Marketing Viewability Impressions Direct Data 52

InMobi

APRIL 4, 2019

First, a brand or their agency decides to spend some amount of money on programmatic media buying. To get started, they’ll often leverage an agency trading desk (ATD) to help with optimization, tracking, spend management, etc. And, it’s generally easier to track and oversee mobile in-app programmatic campaigns.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

VideoWeek

MAY 31, 2024

Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024 ad spend forecast to 5 percent growth, compared with 3.3 Agency insiders suggested TikTok’s generative video tool was “not very useful”, arguing that TikTok users would likely spurn branded posts not created by humans. percent in 2023.

Media 52

Media Agency Audience Cookies 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). How do Agencies fit in the Display Lumascape? Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. Digital Agency : Rosetta, Deloitte Digital, Gale.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. Identify target audience : The next step is to identify the target audience for the campaign using first-party data.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. Tracking ads on a desktop: The redirecting the client gives each platform the ability to drop or read a cookie. This facilitates.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

VideoWeek

MARCH 28, 2024

IAS already runs viewability and invalid traffic measurement on Snapchat, and says its post-bid TMQ measurement will be available to advertisers later this year. Ahead of Google’s deprecation of third-party cookies, the partnerships will see M6 adopt alternative ID solutions which its advertisers can use to target audiences. “M6

Entertainment 52

Entertainment Media Agency Ad Tech 52

VideoWeek

FEBRUARY 17, 2023

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV.

Viewability 52

Viewability Audience Media Ad Tech 52

InMobi

JULY 15, 2016

Building short engaging stories which are effective without sound is a new skill that creative agencies need to acquire. Advertisers and agencies need to customize their image creatives beyond the standard facebook size of 1200x627 and leverage as many sizes as possible to achieve scale. Mobile web attribution is still a fuzzy area.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. Meanwhile, SSPs are increasingly partnering with media agencies.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

OCTOBER 20, 2023

M6 says Cé6lia can be used both by advertisers and agencies, but also by its own employees, providing help when they themselves are answering buyers’ questions. These insights will help advertisers optimise their campaigns based on one of six KPIs: viewability, CTR, brand awareness, consideration, purchase intent and attention.

Ad Tech 52

Ad Tech Media Agency Retail 52