Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Demand-side platforms.

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RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. What are you trying to accomplish?

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VideoWeek

AUGUST 28, 2024

VideoWeek spoke to senior buyers at media agencies, two of whom chose to remain anonymous due to their relationship with the streaming giant. For buyers who cannot meet that minimum spend, the CPM is more in the region of £45-50. “It suddenly makes it prohibitive for a lot of advertisers,” he says.

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Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

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Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From there, all you have to do is submit a programmatic bid through your DSP to place your ad on any contextually relevant pages and/or environments.

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Basis

AUGUST 23, 2023

While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM). A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

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Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. This platform encompasses both DSPs and ad exchanges. Demand-side platform.

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Digiday

DECEMBER 6, 2022

It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If Scroll down for a video breaking down the differences between in-stream and out-stream video ads. in-stream).

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illumin

DECEMBER 8, 2023

Self-serve programmatic advertising is when an advertiser uses their Demand Side Platform (DSP) or journey advertising platform, like illumin , to conduct their advertising campaigns in-house. What is self-serve programmatic advertising? This means the majority, if not all, of targeting is managed by the brand itself.

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Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed. Negotiate a deal.

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InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.

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Digiday

DECEMBER 13, 2022

“It’s known that on linear and on [streaming] the first and last slots are more premium positions,” said an agency executive. It’s just that not a lot of people know about it from the buy side,” said an agency executive. “And then obviously it has not been adopted from the sell side.

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VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. The Week For Agencies. Top Stories.

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Digital Remedy

MARCH 7, 2023

We’ve worked with agencies and clients, big and small, on a broad array of digital campaigns focused on a spectrum of KPIs. The Digital Remedy Approach: Media agnostic, we sit across 14 demand-side platforms (DSPs) and are plugged into multiple supply-side platforms (SSPs).

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Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From there, all you have to do is submit a programmatic bid through your DSP to place your ad on any contextually relevant pages and/or environments.

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Advertising Cookies CPM Retargeting 52

Automatad Inc.

NOVEMBER 23, 2023

Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. Publishers can set minimum CPM prices and the types of ad formats they want to display to reduce spammy content.

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RevX

MARCH 31, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. What is Mobile Programmatic Advertising? But what is it, exactly?

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Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

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MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving.

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Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB.

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Brid.tv

AUGUST 31, 2022

Agency — Agency is often an intermediary party that handles video ad creation , ad placements, and campaign optimization for the advertiser. Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation.

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Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA).

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

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Monetize More

MAY 30, 2023

Offers access to ad agencies, demand-side platforms, and premium ad networks. Index Exchange (Now acquired by Rivr Technologies GmbH) Index Exchange gives publishers access to advertisers from around the world and from some of the largest DSPs and Agency Trading Desks. Rewarded video ads get great CPM too.

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Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. What Is Preferred Deal?

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Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How big is the programmatic advertising market?

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Digiday

JUNE 8, 2022

Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Adoption : ID5 ID is active on more than 70,000 websites and mobile applications, mostly reached through supply side/publisher integrations. Fabrick ID; Facebook ID; Google Ad ID; Twitter ID; Snapchat ID; and a number of agency IDs.

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Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

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VideoWeek

OCTOBER 6, 2023

Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The company is also expanding its agency partner program, whose founding members include Dentsu and Vayner3.

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Clearcode

APRIL 26, 2022

So now we’ll take a look at the main platforms, processes and players in the programmatic advertising industry. advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. Next, we have advertising agencies.

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VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP). Read more on VideoWeek.

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MNTN

JANUARY 29, 2025

Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

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