Agency CPM Viewability 
Monetize More
MAY 30, 2023
Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Offers access to ad agencies, demand-side platforms, and premium ad networks.
Ad Monsters
MARCH 3, 2023
But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true. critical to driving brand growth.
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Martech Series
SEPTEMBER 20, 2022
The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. ” OMG is the global media agency, responsible for media planning and buying across Sanofi’s consumer healthcare brands.
Martech Series
AUGUST 25, 2022
To that end, Omnicom Media Group agency OMD Worldwide, Yahoo and leading attention researchers Amplified Intelligence, today released a landmark study, Attention in Context, that explores the dynamics of slower-scroll, highly immersive environments for driving attention in mobile advertising.
VideoWeek
JUNE 7, 2022
Adelaide’s funding comes at a time when interest in attention metrics from the agency side is on the rise. For the time being, it looks like Adelaide is positioning its AU as a complement to the CPM rather than a replacement.
Digiday
OCTOBER 13, 2022
However, Netflix has not told advertisers or agencies whether it will provide insights or guarantees regarding ads running as pre-rolls versus mid-rolls. But multiple agency executives said Netflix has told them it will limit individuals from being shown the same ad no more than once per hour and three times per day. Targeting options.
Digiday
MARCH 5, 2023
Today begins three days of analyzing the media agency business as Digiday hosts its twice-yearly Media Buying Summit, this spring in New Orleans. At DMBS, we strive to tackle the major issues on the minds and desks of media agency executives and staffers, and we seek out experts in those fields to share their stories of success and challenge.
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