Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work? How Does a DSP Work?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. What Is Programmatic Advertising?

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. When integrated with an ad server, a self-serve ad platform powers ad delivery and ad targeting processes.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale. Understanding the Supply Side Let’s talk about mediation platforms first.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

AdvertiseMint

OCTOBER 24, 2023

How Does Programmatic Advertising Work? Programmatic advertising operates on a sophisticated interplay of technology and real-time decisions. An auction process begins when a user visits a website with display advertising. This real-time bidding is just one type of programmatic advertising.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. How do Agencies fit in the Display Lumascape?

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JULY 17, 2023

Ad Exchange An ad exchange is a digital marketplace where publishers make their ad inventory available for purchase by advertisers. It facilitates real-time bidding (RTB), where advertisers compete to display their ads to the most relevant audience. Invest in ad fraud prevention measures to protect your campaign budget.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52