Martech

MARCH 6, 2023

. “Any company that has an identity graph — and Lotame is one of those; there’s definitely a handful of strong players in the space — is able to collect data in environments where third-party cookies are not accessible, whether it’s attached to a first-party cookie, or other digital identifiers such as CTV IDs or customer IDs.

Data Management Platform 98

Data Management Platform Cookies First-Party Cookies Audience 98

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Supply-side platforms.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Adtelligent

JULY 1, 2020

Frequency capping based on third-party cookies will be unavailable. Data management platforms will need to find other ways to create identity linkages. They came up with a solution like a user identifier for advertising that relies on first-party data. They help create people-based advertising.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52