Agency Data Management Platform GDPR 
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NOVEMBER 1, 2019
Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.
VideoWeek
JUNE 23, 2023
In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.
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Martech
MARCH 15, 2022
Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Supply-side platforms.
Basis
FEBRUARY 9, 2024
In surveying more than 200 marketing and advertising professionals from top agencies, brands, non-profits, and publishers, we found that 51% of marketers and advertisers feel their organization is fully prepared to succeed in a cookieless world. Failing to comply with these regulations could result in hefty fines and legal implications.
Digiday
JULY 24, 2022
There’s a new breed of agency holding company on the rise: They are out to build multi-dimensional outfits to attract mid-size or even large clients, but they are built for speed and agility — something few established holdcos can say for themselves. Most of them don’t even have a data management platform,” he said.
Smart-Hub
DECEMBER 8, 2023
The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better. This will help us better understand the challenge of building an AdTech ecosystem without 3rd party data for publishers and advertisers.
Clearcode
APRIL 21, 2023
Self-Serve Ad Platform A self-serve advertising platform is a piece of advertising technology with which advertisers and ad agencies can create, run and manage advertising campaigns on a publisher’s website by themselves, without having to involve the publisher’s AdOps team. Source: Clearcode.cc Source: Clearcode.cc
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