Martech Series

JUNE 5, 2022

He adds additional cybersecurity and strategy expertise from roles spanning across insurance, government agencies, and incident response services. I’m thrilled to join a security-first company that continues to drive innovation and accelerate security strategies for enterprise data.”.

A/B Testing 95

A/B Testing MarTech Agency Marketing 95

Martech Series

JANUARY 5, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

Brand Awareness 99

Brand Awareness SEO Entertainment MarTech 99

Martech Series

SEPTEMBER 15, 2022

The company’s cloud offering has achieved Federal Risk and Authorization Management Program (FedRAMP) Ready status and is actively working toward FedRAMP certification. federal agencies meet increasingly complex regulations and defend against cybersecurity threats, prevent data loss, enforce compliance, and protect agency domains.

Healthcare 94

Healthcare Manufacturing MarTech Agency 94

Martech Series

JUNE 20, 2022

DoubleVerify , a leading software platform for digital media measurement, data and analytics, today announced an exclusive partnership with Scope3, the preeminent source of truth for supply chain emissions data for organizations seeking to make carbon-aware business decisions.

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

Martech

JANUARY 3, 2023

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Establishing (or replacing) centralized audience activation management. Get MarTech! CPGs and third-party audiences. In your inbox. Processing.

ROI 101

ROI Control Group Audience Cookies 101

Martech Series

JUNE 6, 2022

Developers can leverage OpenTDF to encrypt and protect sensitive data flowing in and out of their applications while applying data policies to enable Zero Trust data control. Over the years, the TDF specification has informed numerous efforts to facilitate sharing of sensitive data across disparate domains.

MarTech 90

MarTech Agency Data Management Platform Marketing 90

Martech Series

JULY 6, 2022

Displayce is connected to the main market DOOH SSPs (Supply Side Platforms) such as VIOOH, BROADSIGN and VISTAR MEDIA and offers media buying with advanced targeting and efficient bespoke solutions thanks to its Data Management Platform (DMP) designed specifically for DOOH advertising.

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Martech Series

JUNE 23, 2022

Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow. The post OpenAP Introduces new OpenAP Data Hub to Power the Future of Television Advertising with Snowflake appeared first on MarTech Series. in a joint statement.

Advertising 93

Advertising Audience Entertainment MarTech 93

Martech

FEBRUARY 2, 2023

“It is a demanding project in terms of the set-up,” said Bustos, “and there’s been significant growth in consulting companies and agencies helping set up these data clean rooms. ” Dig deeper: Failure to get the most out of data clean rooms is costing marketers money Get MarTech! In your inbox.

Cookies 114

Cookies Audience ROI MarTech 114

Martech Series

OCTOBER 25, 2022

.” Named a leader and outperformer in GigaOm’s 2022 Radar report for Kubernetes Data Protection, Commvault’s Metallic portfolio is the only Data Management as a Service (DMaaS) solution to meet FedRAMP Ready High status, addressing a critical gap in the market.

Healthcare 81

Healthcare MarTech Agency Marketing 81

Martech Series

JUNE 14, 2022

.” With this acquisition, Seedtag continues moving forward in its mission to become the global contextual advertising partner for brands and agencies. Marketing Technology News: MarTech Interview with Sam Chapman, Director of Content Strategy and Brand Experience at Aprimo.

Advertising 77

Advertising Communications MarTech Audience 77

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work? How Does a DSP Work?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Martech Series

JUNE 17, 2022

. “We are on a mission to rise to the challenge and solve the problems others have not been able to: providing true transparency in the programmatic marketplace, scaling niche audiences that are not neatly defined by behavioral data, and deeply integrating data and insights into the creative and media processes, to name a few.”

Advertising 91

Advertising Audience Education Media 91

Martech Series

JUNE 21, 2022

Through this partnership, TelevisaUnivision will connect VideoAmp’s data to its industry-leading Hispanic household graph to power its planning, targeting, cross-platform measurement and currency solutions, which will enable advertising partners to better reach and connect with the rapidly growing U.S. Hispanic audience.

Audience 67

Audience Entertainment MarTech Agency 67

Martech Series

JUNE 23, 2022

I can think of no better place to be and I can’t wait to get stuck into my role; helping our partner brands and agencies navigate this fast-moving media landscape.”. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix.

Fashion 77

Fashion Cookies Ad Tech MarTech 77

Martech Series

JUNE 7, 2022

However, only a quarter (25%) said they could fully classify all data. Additionally, nearly a third (32%) of respondents admitted to having to issue a breach notification to a government agency, customer, partner or employees. Cyber-attacks also present an ongoing risk to cloud applications and data.

MarTech 81

MarTech Data Management Platform Agency Marketing 81

Clearcode

APRIL 21, 2023

Self-Serve Ad Platform A self-serve advertising platform is a piece of advertising technology with which advertisers and ad agencies can create, run and manage advertising campaigns on a publisher’s website by themselves, without having to involve the publisher’s AdOps team. Source: Clearcode.cc Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

OCTOBER 24, 2023

A DSP is like a stockbroker for ad space, where advertisers and agencies buy ad inventory from publishers just like investors buy stocks from companies. User-friendly interface for properly creating, managing, and optimizing ad campaigns. For tech companies, the sole viable option is building a custom DSP.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Automatad Inc.

NOVEMBER 23, 2023

Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. Publishers, advertisers, ad agencies, and ad networks use ad servers. Publishers and advertisers contact DMP to collect enriched user data and show ads to the most specific user. It knows which ads to place and where to place ads.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

MARCH 15, 2023

That’s why marketers, advertisers, and agencies have started to invest in different data strategies to continue offering personalized advertising without relying on third-party data, which has been the standard approach in programmatic advertising. An example of this kind of partnership is a travel agency and a hotel chain.

GDPR 52

GDPR Audience Cookies eCommerce 52

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. The Main Platform, Processes and Players. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech and MarTech Predictions and Trends in 2022.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Supply-side platforms.

First-Party Cookies 122

First-Party Cookies Cookies Impressions Ad Exchange 122

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Get MarTech! Juniper Research) $100 million: Amount per day U.S.

Advertising 120

Advertising Marketing Ad Exchange Retail 120

Martech

JANUARY 11, 2022

Keeping their customer data in a data-management platform ensures that Tourism Ireland’s communications with travelers are personalized and are retargeting pools of interested prospects with relevant content. Media across digital and offline is also managed in partnership with Tourism Ireland’s media agency, OMD.

Marketing 108

Marketing Data Management Platform Retargeting Media 108