Agency Data Management Platform Viewability 
Martech Series
NOVEMBER 20, 2022
Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. Viewability Tracking.
Digiday
JANUARY 8, 2023
Granted, this essentially limits the usage of such data to Schibsted’s own sites, including Norwegian newspapers Aftenposten and Verdens Gang. Back then it ran a campaign using first-party IDs bought via Adform, and saw viewability rise to 80% compared to the 75% it got on the back of a third-party cookie traffic.
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Martech
MARCH 15, 2022
Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Supply-side platforms.
Digiday
OCTOBER 4, 2022
Best Customer Data Platform Acquia Amperity and Brooks Running Contobox & The Home Depot Canada Epsilon – Epsilon PeopleCloud Customer Olo Quantum Metric’s Reimagining of the Digital Banking Experience. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x
Basis
APRIL 11, 2023
Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?
InMobi
JUNE 5, 2018
Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns. What specific websites/apps the ad ran on.
Monetize More
DECEMBER 28, 2022
Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. How do Agencies fit in the Display Lumascape? Creative Agency : GREY, Epsilon, The Richards Group.
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