MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

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Martech

AUGUST 5, 2024

of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29 To move forward, publishers, advertisers, agencies and tech companies categorizing sites must come together and agree on the characteristics of an MFA. Of the $88 billion spent on open web programmatic ads, $22 billion is wasted.

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Marketing Demand Side Platform Audience Impressions 119

Digiday

MARCH 13, 2025

This ambitious goal affects publishers, agencies, demand-side platforms and supply-side platforms. Scope3 CEO Brian OKelley described it as a universal custom algorithm platform for custom algorithms across direct buys and via programmatic ads through SSP curation or deployment within a DSP.

Ad Tech 52

Ad Tech Demand Side Platform Agency Media 52

Exchange Wire

FEBRUARY 4, 2025

Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a "Nutrition Label" format, providing marketers, agencies, and data [.]

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AdvertiseMint

OCTOBER 24, 2023

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. How DSPs Work?

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Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

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Playwire

MAY 3, 2023

Before demand-side platforms (DSPs), marketers and advertising agencies had to do a lot of footwork to implement comprehensive digital advertising campaigns. You had to gather acceptable publishers more or less manually and manage deals with each. It was, in a word, exhausting.

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AdExchanger

JANUARY 17, 2024

Instead of seeing the whole universe of bid opportunities, demand-side platforms see only a small portion of inventory copied […] The post Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication appeared first on AdExchanger.

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Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? Depending on the vendor, some agencies pay between 10% – 30% in commissions.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click.

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CPC Demand Side Platform CPM Media 111

Martech

SEPTEMBER 13, 2023

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. Brands and agencies can use Commerce Max to find audiences on retail sites and extend those audiences offsite.

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VideoWeek

JUNE 17, 2024

The EPTVI is a collaboration with the Project X Initiative, and has a number of broadcasters and agencies on board (though these haven’t been named). But buyers in Europe, as in America, want to be able to access connected TV (CTV) inventory from their preferred demand-side platforms (DSPs).

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Ad Tech Demand Side Platform Agency Media 126

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e.

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Demand Side Platform Impressions Ad Exchange Ad Space 85

Digiday

JULY 25, 2024

Philip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked brands, their media agencies and publishers.

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Digiday

NOVEMBER 7, 2023

Disney plus data Creators’ workplaces, Netflix’s live sports talks, YouTube’s ad blocker crackdown and more Disney plus data Two years after Disney unveiled its data clean room , the media conglomerate has gotten 136 individual brands and all the major agency holding companies to plug into the first-party data product.

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Digiday

OCTOBER 11, 2022

Apple, Digiday has learned, is preparing a more serious push into monetizing its original video content with an ad play, according to several media agency sources that held separate exploratory discussions with the digital giant. At that time, they were very anti ever working with a [demand side platform]. Audience pitch.

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Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way.

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Demand Side Platform Ad Tech Agency Media 86

illumin

AUGUST 30, 2024

News of the rebrand comes after Spotify announced its partnership with Yahoo and its demand-side platform (DSP). Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.” With this agency, the company can help brands create custom marketing campaigns.

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Digiday

SEPTEMBER 17, 2024

When it comes to programmatic advertising on demand-side platforms, there’s no denying that industry giants Google and The Trade Desk are the dominant players. Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

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VideoWeek

APRIL 17, 2023

The launch comes at a time where supply-side platforms and demand-side platforms (DSPs) are increasingly encroaching on each other’s territory, as buyers and sellers seek more transparent and efficient pathways for programmatic ad spend.

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Single Grain

NOVEMBER 13, 2019

For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Today, there is no place for broad audience targeting.

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Clearcode

AUGUST 4, 2022

Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms. Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services.

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Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths. Second, it’s easier to get these deals done.

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Digiday

APRIL 2, 2023

According to some critiques, this amounts to disintermediation as OpenPath involves the industry’s leading demand-side platform building direct relationships with publishers — traditionally, the domain of supply-side platforms. that the other side of the market has spent years specializing in.”

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Media Demand Side Platform Ad Tech Agency 99

Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money.

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Agency Media Ad Tech Demand Side Platform 72

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes.

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VideoWeek

JUNE 29, 2022

That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. We believe very strongly off the backs of what our clients and agencies tell us that brands really want to be able to understand the entire journey, but lack the infrastructure to do that,” Herbst-Brady explains. Finance, Yahoo!

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Ad Monsters

MARCH 27, 2024

Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verification services, and more. This slight anomaly proved as Business Insider pointed out, “a 40-second server malfunction at just one vendor could cause a large ripple effect.”

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Ad Monsters

SEPTEMBER 24, 2024

Today’s privacy landscape increasingly demands explicit opt-in. The difference is significant, yet many players in the agency world and data market still fail to understand this distinction. However, these platforms often operate without direct consumer interaction, meaning they can’t collect opt-ins or manage opt-outs.

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VideoWeek

JULY 3, 2023

MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. The closure came as something of a shock for many of the employees, but also to clients as campaigns were paused and access to the platform cut off immediately.

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Martech Series

MARCH 1, 2023

Carbon reduction initiative takes unique approach with pre-campaign starting point and optimised campaign delivery European omnichannel advertising platform, Hawk , has launched Carboncut to help media agencies and advertisers reduce their carbon emissions.

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Demand Side Platform ROI Impressions MarTech 76

Digiday

JUNE 21, 2023

Both parties say it’s the first time an agency holding company will have access to the signals and performance insights in Commerce Grid, for activation through alternative buying platforms. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Demand-side platforms can be used to purchase inventory across digital, mobile, and Connected TV. Are Amazon Ads Programmatic?

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Martech Series

NOVEMBER 22, 2022

Leading independent platform recognized for the strength of its demand side platform. Adform , the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards.

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Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail.

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PubMatic

FEBRUARY 1, 2023

Sell-side targeting has emerged as a privacy-safe tactic—and it will continue to help brands stay ahead of operational- and performance-related changes. There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer.

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Digiday

SEPTEMBER 6, 2022

And a recent Digiday+ Research survey of agency professionals found 43% of their clients’ overall marketing budget was spent via programmatic display ads for summer 2022. As part of increasing trust and transparency, DDM said it uses multiple demand-side platforms to monitor ads and dashboards for clients to view metrics.

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