Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. When integrated with an ad server, a self-serve ad platform powers ad delivery and ad targeting processes.

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Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Here is an example of an audio digital advertising ad on Spotify : How Programmatic Advertising Works: Important Terms to Note Here’s a great visual to explain how programmatic advertising works.

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AdvertiseMint

OCTOBER 24, 2023

An auction process begins when a user visits a website with display advertising. This exchange then evaluates the user data and matches it with the criteria set by advertisers on demand-side platforms. Within milliseconds, the highest bidding ad from the advertisers is selected and displayed to the user.

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Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

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InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. For large, image-conscious brands in particular, this is an especially pressing concern.

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MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. Note: The “ad server” in this article refers to “advertiser ad server / third-party ad server” unless stated otherwise.

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Lemonads

NOVEMBER 29, 2020

When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk. We can expect programmatic advertising to continue to grow. In the US, 85% of digital display advertising spending was transacted through programmatic technology in 2020.

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Clearcode

APRIL 26, 2022

So now we’ll take a look at the main platforms, processes and players in the programmatic advertising industry. For any given advertising transaction, there are 2 key players — an advertiser and a publisher. An advertiser is a brand or company (e.g. Next, we have advertising agencies.

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VideoWeek

JANUARY 17, 2025

The Trade Desk Acquires Metadata Startup Sincera Ad tech giant The Trade Desk has announced the acquisition of Sincera, a US startup that provides metadata for advertisers and publishers, for an undisclosed amount. percent year-on-year in Q3, while display ad revenues were down by 11.4

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